You know you need a Facebook Business page. There are currently more than 2 billion monthly users and that number continues to grow. While it might be too big to ignore, it can sometimes feel a little daunting for businesses wanting to engage with their customers via this popular medium. But it doesn’t have to be. Over the course of this post, we’ll highlight some simple things you can do to make sure you are getting the most out of your Facebook Business page. Continue reading “How to make the most of your Facebook Business Page”
Understanding How to Use Customer Surveys
It’s vital that you learn as much as possible about your customer base. You need to know what they think of your product or service. You need to know where your customer service team or customer-facing employees are excelling and where they’re falling short. You need to know where breakdowns occur in the purchase process, in your marketing, and in your service delivery. Unfortunately, gaining access to that information can be quite difficult.
There is a solution, though. A customer survey can provide you with invaluable insight and information, allowing you to learn what’s working, what’s not, and what needs to be changed. Of course, there are quite a few things you’ll need to know about using customer surveys to learn about your customer base. In this article, we’ll explore customer survey best practices and explore how to make the best customer survey.
Continue reading “Customer Survey Best Practices”
As a business owner, you have quite a few tools at your disposal for both getting the word out about your products or services and connecting with your customers. However, one that you might not have given much thought to is Facebook Messenger. What started out as a text-chat tool tied tightly to Facebook itself has evolved into a standalone platform in its own right. So how do you use Facebook messenger for business? Let’s explore. Continue reading “A Business Owners’ Guide to Facebook Messenger”
Happy International Women’s Day! Today at Podium, we are celebrating all the women who make an invaluable impact on our personal and professional lives on a daily basis. Continue reading “International Women’s Day 2018”
To answer the question of what is NPS, let’s first focus on your business. There are a couple of questions that are often on the mind of many business owners. First, they want to know if their customers are happy. And second, they want to know the growth potential of their business. There is one metric that touts the ability to capture the answer to those two pressing questions and that is the Net Promoter Score (NPS). Continue reading “What is NPS?”
Positive Reviews: Why You Need to Respond to Them and How to Do It
Customer reviews play an increasingly important role in the success of businesses. It doesn’t just apply to product reviews, like those on Amazon, either. Reviews of services, of dentists, of plumbers, or customer experiences at car dealerships – they’re all growing in number and importance. So why respond to positive reviews? Continue reading “Positive Reviews”
For businesses large and small, being active on social media is a critical consideration. Today, consumers expect the businesses they patronize to not only have a robust website, but also to have a social media presence. That means Facebook is a must, and you’ll need to create a Facebook Business page. However, you can’t simply build a page and be done. There’s work that must be done, and you need to ensure that you’re doing the right thing with your page. Not sure what those might be? We’ll cover five things that you really must do with your Facebook business page below. Continue reading “5 Things You Should Be Doing With Your Facebook Business Page”
It’s no secret. Most people would much rather communicate via text message than on the phone or over email. It’s a lot less intrusive and a much more efficient way to engage. As people became comfortable texting their friends, they started looking for opportunities to engage with businesses that same way. Continue reading “What Is Business Text Messaging?”
Facebook Messenger has become an important tool for businesses that use Facebook’s social network. It allows you to communicate with your customers in a range of ways, and even provide customer service and support through chat. While you can do this easily through the Facebook platform or via the Messenger app for your tablet or smartphone, you can also add Facebook Messenger to your website. Continue reading “How to Add Facebook Messenger To Your Website”
Struggling to determine which marketing methods are best suited to reaching your particular audience? Stymied by the growing number of options out there, ranging from mass mailing to email marketing to social media marketing. Well, let’s throw one more your way — SMS marketing. There’s a good chance that SMS Marketing will replace one or more of your other, less successful options, and there are quite a few reasons that it deserves a (top) spot in your marketing toolbox. Here are 8 of the many reasons SMS marketing should be part of your business marketing plan. Continue reading “8 Reasons SMS Marketing Should Be in Your Toolbox”