Move over baby boomers. There’s a new sheriff in town that’s driving messaging and marketing strategies for a lot of businesses. In recent years, the number of millennials in the US surpassed the number of baby boomers – and the gap is only going to grow. Continue reading “5 Tips for Improving Millennial Customer Interactions”
With every transaction, online review, customer interaction, or social media post, mountains of data are created about your customers. Collecting all of that data is the easy part. The hard part comes when you want to utilize that data to find answers to valuable questions about your business. Continue reading “Data Analytics 101 | How to get the most out of your customer data”
Online reviews are now an essential part of the buying process for many customers. Nearly 60 percent of consumers look at online reviews at least once a week and 93 percent say that online reviews have an impact on their purchase decisions. With the power of online reviews growing each year, local businesses are placing more emphasis on building their online reputation. But how do you get feedback that is valuable to both your business and consumers? To help you out, we’ve outlined seven examples of how to improve the quality of customer feedback and reviews. Continue reading “7 Examples of How to Improve Your Customer Feedback and Reviews”
Your customers can now text you directly from Google Search. Here’s how to get started.
Continue reading “How To Let Customers Text Your Business with Click-to-Message”
The wait is almost over. It seems like an eternity since Clemson defeated Alabama to win the national title. Every Saturday from now until December, thousands of college football fans will fill stadiums across the country to cheer on their teams. But they’re not there just for the games. They’re there for the unique experience that watching college football offers. Continue reading “Top-25 College Football Stadiums According to Google Reviews”
Sometimes, you want to go where everybody knows your name. And with technology today, almost every business you interact with knows your name. But knowing your customer’s name likely isn’t enough anymore. If you truly want to create personalized interactions for your customers, you need to dig a little deeper. Continue reading “How to balance personalization and automation in your customer interactions”
People communicate with friends and family through text messages, making mobile a natural medium to talk to businesses. Business messaging is the future of customer interaction.
As businesses adopt software solutions, from self-service to review management software, building personal relationships with customers is becoming more and more difficult. Customers want to communicate with businesses using mobile messaging channels like text messaging or apps such as iMessage, Facebook Messenger, and others. The problem today is that only 48 percent of businesses are equipped to connect with customers through messaging (Dimension Data 2016). Every business wants to deliver great customer experiences. It’s a matter of finding the means to deliver it. Continue reading “Building Great Customer Messaging Experiences”
If a picture is worth a thousand words, a GIF speaks volumes. When you want to say no emphatically, it’s much better to send this GIF of Michael Scott from The Office. It will get your point across much more effectively than typing “no” ever would. Continue reading “Quick Guide on how, when, and what types of GIFs to use in customer interactions”
Despite the consistent growth of e-commerce, brick and mortar isn’t dead. In the US, more than 92 percent of retail sales happen in a store. But that doesn’t mean that local businesses should neglect their online presence. Today’s consumer does most of their ‘shopping’ online before ultimately making their purchase in the store. And Google has even found a way to track offline purchases back to online activity. Continue reading “ROBO Economy | How does online research impact offline purchases?”
One of the most common questions businesses ask us when they’re just starting to build an online review presence is, “Which online review sites are best for my business.” The answer we have to give is often, “It depends.” And it does depend on a number of different factors ranging from their industry, to what their goals are, to where they are located. Continue reading “5 Tips for Selecting the Right Online Review Sites for Your Business”
