state of online reviews

Podium Launches First State of Online Reviews

Online reviews play a huge role in our business at Podium. We are constantly striving to learn how consumers interact with online reviews as part of their daily routine. Because of this, we decided to launch the Podium State of Online Reviews. Our goal was to gain a better understanding of how reviews influence the customer journey. Then use that data to help businesses better optimize their review presence. Below are some key online review stats from the survey. Continue reading “Podium Launches First State of Online Reviews”

Online Reviews Help Ken Garff Improve Customer Experience

Ken Garff, a 54-location dealership group headquartered in Utah, wants its customers to know they are listening. It’s so important to them that they built an entire ad campaign around the slogan, “We hear you.” Because of this, Ken Garff takes what customers say about them in online reviews very seriously. But when you’re trying to sift through the reviews of that many dealerships it can be difficult to hear everything. Continue reading “Online Reviews Help Ken Garff Improve Customer Experience”

balanced online review presence

5 Must-Have Characteristics of a Balanced Online Review Presence

One of the biggest challenges many small business owners face is finding a way to stand out from the competition. Oftentimes, they don’t have large marketing budgets. They need to find cost effective ways to create awareness, build trust, and drive sales. Building a presence on online review sites like Google and Facebook is a good jumping off point, but if you’re just starting, the task might seem a little daunting. Continue reading “5 Must-Have Characteristics of a Balanced Online Review Presence”

online review

9 Things We’ve Learned After Inviting 4.3 Million People to Leave a Review

At Podium, we live and breathe reviews. We are constantly striving to find ways to improve customer engagement. We know from experience the best ways to approach customers and ask them for valuable feedback that helps businesses grow and get better. Over time, we’ve compiled a running list of best practices and lessons that have worked for our customers. That knowledge is distilled the list below. Continue reading “9 Things We’ve Learned After Inviting 4.3 Million People to Leave a Review”

local marketing

Three Local Marketing Hacks that Will Put You Ahead of the Competition

Turning awareness into sales is a complicated riddle that many brick and mortar business owners are trying to solve. You can throw a lot of money at traditional marketing and advertising, but if you have a bad online reputation, it’s unlikely that you will see a return on your investment. Because of this, we’ve compiled three local marketing hacks that will not only help you combat negative reviews, but build trust, and drive sales. Continue reading “Three Local Marketing Hacks that Will Put You Ahead of the Competition”

user-generated content

5 ways that user-generated content is your best sales tool

It should be no secret that user-generated content is a valuable resource to both marketing and sales teams alike. Unfortunately, it is oftentimes underutilized or left to happen organically, which is a huge mistake. User-generated content gives your brand more credibility with customers and helps drive them through the entire customer journey. Continue reading “5 ways that user-generated content is your best sales tool”

Blog Post (2)NEW

Success Story | Big Dog Satellite Sees 172% Increase in Online Reviews with Podium

With seven locations spread across Idaho, Colorado, Iowa, and Puerto Rico, Big Dog Satellite is keenly aware of the importance of local search marketing. Mitch Workman, Digital Marketing Manager at Big Dog Holdings, is focused on growing and enhancing the company’s online reputation while highlighting the good work the company’s employees are delivering to customers.
Continue reading “Success Story | Big Dog Satellite Sees 172% Increase in Online Reviews with Podium”

customer journey

Four ways online reviews positively impact each step of the customer journey

Typically, the first things consumers will see when they research your business online are its ratings and reviews. Having a good overall star rating and quality content in your reviews will spark interest in your business. But more importantly, it could be what ultimately pushes a customer to make a purchase. Continue reading “Four ways online reviews positively impact each step of the customer journey”

mobile first

Why Mobile First Should Be Your Focus in 2017

With each passing year, marketing to customers on mobile devices becomes more and more important. Most of you are probably aware that online searches on mobile devices now exceed desktop searches, and smartphone ownership in the US reached a critical mass long ago. Because of this, taking a mobile first approach to marketing shouldn’t just be a tactic in your overall strategy, but one of the main foci. Below is a handful of reasons why you should have a mobile first mindset. Continue reading “Why Mobile First Should Be Your Focus in 2017”

social media plan

3 Simple Ways to Incorporate User-Generated Content in Your Social Media Plan

Sometimes customers can be your most effective marketing tool. Whether they’re recommending your business to their close inner circle or posting their views for the whole world to see on Google or Facebook, recommendations from real people carry a lot of weight. Businesses should continually look for ways to include the voice of the customer (VOC) in their marketing efforts. Below are three simple ways you can incorporate user-generated content into your social media plan. Continue reading “3 Simple Ways to Incorporate User-Generated Content in Your Social Media Plan”