Houzz has grown to become one of the preeminent websites dedicated to all things home decorating, remodeling and improvement. Not only does the site offer guidebooks, articles, product reviews and a great deal more, but homeowners can connect with professionals through the platform. Of course, hiring a professional can be daunting, and Houzz offers reviews from past customers to help users make an informed decision. As a professional with a Houzz business listing, it’s critical that you understand how Houzz reviews work, and how you can manage them accurately.
This week, Google made an important step in protecting the trust we have in online reviews. Moving forward, to remain in compliance with Google’s policy, companies may not “discourage or prohibit negative reviews or selectively solicit positive reviews from customers.” This gets to the heart of what is commonly known as review gating. Continue reading “Google’s New Policy in Line With Podium’s Efforts to Preserve Trust Economy”
You know you need a Facebook Business page. There are currently more than 2 billion monthly users and that number continues to grow. While it might be too big to ignore, it can sometimes feel a little daunting for businesses wanting to engage with their customers via this popular medium. But it doesn’t have to be. Over the course of this post, we’ll highlight some simple things you can do to make sure you are getting the most out of your Facebook Business page. Continue reading “How to make the most of your Facebook Business Page”
Understanding How to Use Customer Surveys
It’s vital that you learn as much as possible about your customer base. You need to know what they think of your product or service. You need to know where your customer service team or customer-facing employees are excelling and where they’re falling short. You need to know where breakdowns occur in the purchase process, in your marketing, and in your service delivery. Unfortunately, gaining access to that information can be quite difficult.
There is a solution, though. A customer survey can provide you with invaluable insight and information, allowing you to learn what’s working, what’s not, and what needs to be changed. Of course, there are quite a few things you’ll need to know about using customer surveys to learn about your customer base. In this article, we’ll explore customer survey best practices and explore how to make the best customer survey.
Continue reading “Customer Survey Best Practices”
As a business owner, you have quite a few tools at your disposal for both getting the word out about your products or services and connecting with your customers. However, one that you might not have given much thought to is Facebook Messenger. What started out as a text-chat tool tied tightly to Facebook itself has evolved into a standalone platform in its own right. So how do you use Facebook messenger for business? Let’s explore. Continue reading “A Business Owners’ Guide to Facebook Messenger”
Happy International Women’s Day! Today at Podium, we are celebrating all the women who make an invaluable impact on our personal and professional lives on a daily basis. Continue reading “International Women’s Day 2018”
Are you looking for a few reputation management techniques to help your brand grow? With the right online presence, your business can go from a listing on Google to the top result! From small local businesses to large corporations, you should be using these reputation management techniques for your business. Here’s an overview of the top techniques to manage your reputation the right way. Continue reading “Reputation Management Techniques”
So what is social listening? Social listening is when a company purposefully monitors social media channels for information related to their business. This can be anything from information about their brand to customer satisfaction. It is learning about your company with a purpose in mind. Continue reading “What is Social Listening?”
To answer the question of what is NPS, let’s first focus on your business. There are a couple of questions that are often on the mind of many business owners. First, they want to know if their customers are happy. And second, they want to know the growth potential of their business. There is one metric that touts the ability to capture the answer to those two pressing questions and that is the Net Promoter Score (NPS). Continue reading “What is NPS?”
Positive Reviews: Why You Need to Respond to Them and How to Do It
Customer reviews play an increasingly important role in the success of businesses. It doesn’t just apply to product reviews, like those on Amazon, either. Reviews of services, of dentists, of plumbers, or customer experiences at car dealerships – they’re all growing in number and importance. So why respond to positive reviews? Continue reading “Positive Reviews”