To answer the question of what is NPS, let’s first focus on your business. There are a couple of questions that are often on the mind of many business owners. First, they want to know if their customers are happy. And second, they want to know the growth potential of their business. There is one metric that touts the ability to capture the answer to those two pressing questions and that is the Net Promoter Score (NPS). Continue reading “What is NPS?”
It’s no secret. Most people would much rather communicate via text message than on the phone or over email. It’s a lot less intrusive and a much more efficient way to engage. As people became comfortable texting their friends, they started looking for opportunities to engage with businesses that same way. Continue reading “What Is Business Text Messaging?”
Struggling to determine which marketing methods are best suited to reaching your particular audience? Stymied by the growing number of options out there, ranging from mass mailing to email marketing to social media marketing. Well, let’s throw one more your way — SMS marketing. There’s a good chance that SMS Marketing will replace one or more of your other, less successful options, and there are quite a few reasons that it deserves a (top) spot in your marketing toolbox. Here are 8 of the many reasons SMS marketing should be part of your business marketing plan. Continue reading “8 Reasons SMS Marketing Should Be in Your Toolbox”
Here’s What Other Business Owners Do
One thing that all business owners need is more time, but until we figure out a way to get more than 24 hours in a day, you need to maximize the time you do have. Being more productive with your working hours can be a challenge, especially when you’re the one in charge. Below are some examples of what successful business owners are doing to be more efficient with their time to increase your productivity: Continue reading “Increase Your Productivity”
If you search for advice on small business advertising ideas, you often find that the best tips hinge on getting online and reaching a broader audience. But if your small business is a brick-and-mortar store that relies on local foot traffic more than online orders, there may be a few other small business advertising ideas to consider. Local advertising let’s you target, focus and stand out, and there are plenty of tried-and-true marketing techniques that can still be very effective for reaching your immediate audience. Continue reading “Small Business Advertising Ideas”
Knowing what to do with your business’ Facebook page can be a difficult task. You know you need to post and engage with your audience, but you don’t necessarily know what to post or even how often to post. When used correctly, Facebook can be a powerful tool to build relationships and even drive leads. To help make sure you are getting the most out of your business’ Facebook presence, we’ve compiled a list of the top nine Facebook marketing ideas every business should use. Continue reading “9 Facebook Marketing Ideas Every Business Should Use”
Starting a small business and running that business can be the most exciting and stressful thing a person ever does. But what happens when you want to start growing that business? Maybe there are some opportunities that you have strong data for, showing that it would be a great success – if you can just cover the cost of expansion first. The good news is that there are a number of options for financial funding of your small business. Here are a few financial funding options to consider Continue reading “Short on Cash? Funding Options for Growing Your Small Business”
If you want to start a business, you probably already know that the first step is to write a business plan. If you try to get a loan, raise money or need help in any way, a business plan will always come up. Learning how to write a business plan and having a business plan is a guide for how your business will be funded, how it will grow, how it will target the right audience, and more. Think of it as a bible that your business will follow as it grows – albeit one that can change and evolve as your business needs adapt to the market. But if writing your own business plan sounds a little daunting, you are not alone. Here are some tips, as well as a beginner’s template, to help you get started. Continue reading “How to Write a Business Plan”
Regardless of whether or not your business sells anything online, it needs to have a strong online presence for consumers to take it seriously. But, for many business owners, building and maintaining a website and social media presence is not an area of expertise. Continue reading “9 Free (or Really Cheap) Website Tools Every Small Business Needs”
One of the most important business and consumer tools provided by the search giant are Google My Business reviews. Instead of turning to a small number of family and friends for recommendations, consumers now have access to recommendations from potentially thousands of individuals who have had direct experience with a product or service.
The cool thing for local businesses is how easy it is for them to collect Google My Business reviews to help instill trust with consumers. Below we will highlight how to get started collecting Google My Business reviews, proven best practices to significantly increase your number of Google My Business reviews, and give you tips to maximize the value of your online reputation.
How to start collecting Google My Business reviews
If you want to collect Google My Business reviews, the first thing you’re going to need to do is get your business verified on the platform. The process to do so is super simple.
- Navigate to business.google.com.
- Search for your business by name and address.
- If your business isn’t already claimed, you will be directed to fill out some basic information, including your street address and phone number.
- Click submit.
- Google will then send you a postcard with a PIN to your business, which you will then need to enter when logged into your Google My Business listing.
Best practices for collecting Google My Business reviews
Now that your listing is set up, you can start collecting reviews. At Podium, we have developed six tried and true tactics that have been proven to increase the number of Google My Business reviews on your listing.
- Don’t be afraid to ask. The easiest way to get more reviews for your business is simple. Just ask for a review. According to research conducted by Podium, nearly 80 percent of consumers would be willing to leave a review if asked. But just because they are willing to leave a Google My Business review, it doesn’t mean they will. You need to make it as easy as possible to leave a review, which brings us to our second tactic for collecting more reviews.
- Eliminate barriers. In the past the process for customers to leave a review has been cumbersome. That’s why we encourage eliminating as many steps as possible. We’ve found that by removing just one step in the review process, you’ll see conversions go up 20 percent. If you’re able to point them directly to the stars page on your Google My Business on a device logged into a Google account, you should see the number or reviews you have coming in increase significantly.
- Find the right time to leave a review. The timing of the review is one of the most important factors that determines whether or not a review is left. The exact time is going to be different for every type of business, but we suggest finding a time during the sales process where there is some downtime while they’re still on your premises. For example, when paperwork is being processed. Doing so will ensure their experience is top of mind. The longer you wait to send an invite, the less likely it will be that you receive a Google My Business review.
- Walk them through the process. When you’re asking customers for a review, make sure you let them know:
- Why reviews are important to your business
- When they will receive the invite
- How they will receive the invite (text or email)
- What aspect of your business you want feedback on
- Invite via text message. If you want your customers to see and respond to your review invites, send them via text message. Text messages have an open rate of 99 percent with 90 percent of those messages being opened within 3 minutes.
- Use an online review management platform. One of the best ways to increase the number Google My Business reviews you have coming in is implementing a customer review software. A good online review management platform will streamline the invitation process, ensuring your customers get invited at the optimal time. Additionally, it will give you the ability to see and respond to reviews in real time.
Getting the most out of your Google My Business Reviews
Google My Business reviews are an excellent tool to not only get found because they impact local SEO ranking, but also get chosen because they influence purchase decisions. Because reviews are so powerful, you shouldn’t just let them sit on your Google My Business listing. You should look for ways to put them front and center. Below are a couple of examples of ways you can do just that.
Pull Google My Business Reviews in with a widget
Through WordPress, you can add a widget to your website that will automatically pull in and display your latest Google reviews on your site. This post provides detailed instructions on how to get started.
Incorporate Google My Business Reviews Into Your Advertising
Another thing you can do is look for ways to incorporate your reviews into your other advertising and marketing activities. Snowbird, a ski resort in Utah, even found a way to use a negative review to its advantage in a creative ad campaign. The ad featured a one-star review that talked about how difficult the terrain was to ski on, which is actually a positive for its core audience.
This tactic might not work for everyone, but highlighting positive reviews or pointing out highly rated employees is a good way to increase the visibility of your online reputation in other aspects of your marketing mix.
Check out these articles for more on Google My Business Reviews: