mobile first

Why Mobile First Should Be Your Focus in 2017

With each passing year, marketing to customers on mobile devices becomes more and more important. Most of you are probably aware that online searches on mobile devices now exceed desktop searches, and smartphone ownership in the US reached a critical mass long ago. Because of this, taking a mobile first approach to marketing shouldn’t just be a tactic in your overall strategy, but one of the main foci. Below is a handful of reasons why you should have a mobile first mindset. Continue reading “Why Mobile First Should Be Your Focus in 2017”

social media plan

3 Simple Ways to Incorporate User-Generated Content in Your Social Media Plan

Sometimes customers can be your most effective marketing tool. Whether they’re recommending your business to their close inner circle or posting their views for the whole world to see on Google or Facebook, recommendations from real people carry a lot of weight. Businesses should continually look for ways to include the voice of the customer (VOC) in their marketing efforts. Below are three simple ways you can incorporate user-generated content into your social media plan. Continue reading “3 Simple Ways to Incorporate User-Generated Content in Your Social Media Plan”

local seo tips

Local SEO Tips | What is the best way to format NAP?

If you’ve spent any amount of time optimizing your online presence for local search, you know how important it is to keep your name, address, and phone number (NAP) consistent across all of your directory listings. According to Moz the presence and consistency of NAP are major factors in where a business ranks in local search. The question that often arises is what is the correct format for NAP. There isn’t one right way that will work for every business, but we suggest following these local SEO tips to maintain NAP consistency. Continue reading “Local SEO Tips | What is the best way to format NAP?”

marketing-with-instagram

13 Digital Marketers Offer Expert Advice to Improve Local Marketing with Instagram

Instagram is a fast-growing platform. It currently has 500 million monthly active users, with 300 million of those using Instagram on a daily basis. It’s not just popular with individuals either. Nearly 50 percent of businesses are using Instagram, with that number expected to jump to more than 70% in 2017. Continue reading “13 Digital Marketers Offer Expert Advice to Improve Local Marketing with Instagram”

business lesson

Avoiding traps: 5 Valuable Lessons Businesses Can Learn From Home Alone

One of my favorite parts about the holiday season is rewatching the classic Christmas movies from my youth. Home Alone is definitely heavy in the rotation, especially now that I have kids that are in the target demographic. But as someone who has younger siblings that always seemed to get their way, I wasn’t always rooting for Kevin McCallister. Deep down I wanted Harry and Marv to give Kevin his comeuppance. Unfortunately, they were ill-equipped to beat an eight-year-old on his own turf and made a lot of mistakes. If I was to conduct a post-mortem with the Wet Bandits, I would reinforce the business lessons highlighted below. Continue reading “Avoiding traps: 5 Valuable Lessons Businesses Can Learn From Home Alone”

marketing plan

6 Big Bets You Should Bank on in Your 2017 Marketing Plan

With the year winding down, it’s time to start focusing on building your marketing plan for the upcoming year. It’s at times like these where I wish that I had access to Doc Brown’s DeLorean to take a trip into the not so distant future, so I know exactly what to expect. Unfortunately, while we do finally have those self-lacing Nikes that have eluded us for so long, we’re stuck in the present day. Just because we can’t see into the future, doesn’t mean we can’t make informed predictions about where we should focus our marketing efforts. Below are 6 big bets that businesses can bank on being important in 2017. Continue reading “6 Big Bets You Should Bank on in Your 2017 Marketing Plan”

Review Grade

Quantify the Impact of Your Online Reputation with Review Grade from Podium

Knowing definitively if you are doing enough with your online review program can be a mystery. What is the optimal number of reviews? How high should your rating be? How often should you be receiving reviews? These are the types of questions that can cause a lot of headaches for those tasked with building a business’ online presence, but the answers to those questions no longer have to be a mystery. You can now quantify the effectiveness of your online review program and the quality of your online reputation with Podium Review Grade. Continue reading “Quantify the Impact of Your Online Reputation with Review Grade from Podium”