Have you come to the conclusion that it’s time to create a business Facebook page? If so, you’re probably wondering how to correctly set one up, optimize it to be found online, and promote it to friends, family, and current/potential customers.
You’ve got the right mindset. With nearly 1.4 billion monthly active users and 890 million daily active users, Facebook is a great way to connect with current and prospective customers. The key is to ensure you setup and optimize your Facebook page in a way that will create a credible online presence. That’s why we, at Podium, have created a step-by-step guide.
To create a business Facebook page, follow these steps:
Create a Business Facebook Page
Login into your personal Facebook account and click on the drop-down arrow in the upper-right hand corner. From there, click on “Create Page”.
You will then be taken to a page where you can determine the type of page you would like to create.
- Local Business or Place: This type of business Facebook page is for businesses that have a physical location, i.e., brick and mortar.
- Company, Organization, or Institution: This type of business Facebook page is for businesses that don’t necessarily have a physical location that customers often visit. Note: if you are a larger organization with multiple locations, you’ll have to decide whether this type of business Facebook page or the previous type, is more appropriate for your online marketing strategy.
- Brand or Product: This type of business Facebook page is for businesses that sell actual products or are considered a “brand” company. For example, Nike might choose this type of business Facebook page.
- Artist, Band or Public Figure: This type of business Facebook page is for public figures like artists, bands, actors, dancers, politicians, businesspeople, etc. For example, Adam Sandler would choose this type of business Facebook page.
- Entertainment: This type of business Facebook page is for all things entertainment (besides people). This can include TV shows, magazines, albums, plays, etc. For example, Modern Family (TV show) would use this type of business Facebook page.
- Cause or Community: This type of business Facebook page is for a causes (not including non-profits – instead choose Company, Organization, or Institution) and communities. One example of this type of Facebook page would be this backpacking group.
For this example, we will be setting up a business Facebook page type of “Local Business or Place”. Once you decide on the type of Facebook page, you’ll be redirected to another page that will prompt you to finish the following sections of your page:
- Profile Picture
- Add to Favorites
- Preferred Page Audience
This is where you can choose the categories that most closely align with your business. This will help categorize your page, and potentially help your page be more easily found.
You will also have the opportunity to write a few sentences about your page/business. According to Facebook, this will help your business Facebook page show up in search results. Be sure to be as descriptive as possible and use keywords that pertain to your business. For example, if you’re a hair salon (like the example above) one of your keywords might be “women’s cuts”.
Last of all, add your website and create a unique Facebook web address to make it easier for people to find your page. In our example, we have used the name of the business as the tail-end of the unique Facebook web address.
When adding a profile picture, be sure to use your company logo. This will make it easier for people to recognize which page is yours. If you’d like to add photo’s of your workplace, products, services, team, etc., you can add them as your banner image once your page is set up.
There are two ways to upload a photo:
- Upload from your computer: this will allow you to choose a file image from your computer.
- Import from your website: this will scrape your website for all of the images on your site and allow you to choose the one of your liking.
Add to Favorites
This feature is not as much about optimization as it is convenience. When you add this to your favorites, you will be able to quickly access your page from the left-hand side bar under the “Favorites” section.
Preferred Page Audience
This is the section where you can tell Facebook who your audience is and where they are located.
Under the locations subsection, choose the area where your place of business is. If you’d like, increase your radius (by miles) to attract a broader audience.
Under interests, you can also choose sections that best describe what your audience may be interested in. For our example, a hair salon, Shopping and fashion > Beauty might be the best description of interests.
Optimize Your Business Facebook Page
Now that you’ve finished setting up your business Facebook page, it’s time to optimize. In this case, optimization is all about making sure your page’s information is filled out in it’s entirety. We’re talking about hours, location, categories, etc.
First, if you haven’t already, add a category for your page. You can find this by clicking on “Add a Category” just under your business’ name on the top of the page.
Add Hours, Price Range, and Website
By adding your hours of operation, price range, and website you’re allowing more transparency into your business for potential or existing customers. Be sure to scroll down and add these pieces of information to your business Facebook page.
Invite Friends to Like Your New Business Facebook Page
This is where you can begin promoting your business Facebook page with some outreach to your Facebook friends. To do this, simply go to our business Facebook page, and click on “Invite friends to like this Page” underneath the profile picture (presumably your business’ logo).
Once you click on that button, a box will pop up allowing you to invite your Facebook friends to like your business’ Facebook page.
Don’t forget to Collect Facebook Reviews
Facebook reviews are arguably one of the most important pieces of your business Facebook page. With nearly 890 million daily active users, Facebook is an online review platform that your business should utilize. While Facebook reviews don’t commonly display within Google search results, they do provide quite a bit of visibility as users are typically very engaged with Facebook and its content.
Find the reviews within your business’ Facebook page, and be sure to direct your happy customers there with a prompt to leave a sterling review.
A business Facebook page is something every business should have. Whether you run a mom and pop shop, a Fortune 500 company, or an internet-based at home business, a business Facebook page can instill credibility in your business and serve as a hub for current and potential customers to go for information about your business.