If online reviews are a new concept to you and your business, it may surprise you that 92% of consumers now read online reviews. That could be one of the reasons you’re now reading this post – because online reviews have become an integral part to many marketing budgets.
The catch is while many do a great job of making online reviews a focus, companies often don’t focus on the right review sites. That is, they focus their attention to review sites that really don’t produce what they are looking for, often times leading to disappointment or discontent.
Being so, we’ve put together a comprehensive article and list of review sites that will help guide your business in finding review sites that satisfy and resonate with your business’ demographic.
Choosing Review Sites That Match Your Demographic
One of the most common issues that we hear businesses have is that they have an online review management system, but the system doesn’t generate reviews to review sites that their customers often visit. Therefore, the online reviews that they’ve spent a great deal of time and money on, don’t have the intended effect.
If and when your company comes to this point, your business’ online reviews are only helpful if you manually direct prospective customers to the review sites on which you have a presence.
Rather than gambling on various review sites, find out the types of review sites that your customers may often visit. Keep in mind it’s important to ensure you have a presence on the Big 3 sites (Google, Yelp, and Facebook). Below we have put together a few ways to determine where your customers are:
- Perform a 10-minute brainstorm of your existing customers to determine which sites they might often visit (here is a template for the ambitious). Try aligning your brainstorm with potential demographics below.
- Casually ask what sites your customers visit and search engines they use.
- Spend 15 minutes researching your business’ online presence and determine the sites that you have the largest presence. The easiest way to accomplish this is to see the differences in quantity between each review site.
By doing some basic research with just one of the suggested methods, you’ll be able to quickly understand where your customer base resides.
But, don’t stop there. The Big 3 sites (Google, Yelp, and Facebook) are arguably the most important, and you should have a balanced presence across all three, but you should also diversify with industry-specific sites that your prospective customers might stumble upon.
Industry-Specific Review Sites
Industry-specific sites are very important for prospective customers that may be further down the funnel than most. They may be doing more in-depth research to determine the business best for them or potentially stumble across an industry-specific review site that matches with their search query.
For example, if I search “divorce attorneys in Salt Lake City”, one of the top search results is an industry-specific review site for lawyers called Avvo.
Review sites specific to lawyers aren’t the only industry-specific review sites. In fact, there are literally hundreds, if not thousands, of review sites for specific industries.
Below we’ve listed out popular sites for a few verticals.
Review Sites for Lawyers
Review Sites for Automotive
Review Sites for Home Services (Contractors, Plumbers, HVAC, etc.)
Review Sites for Medical (Surgeon, Dental, Specialist, General Practice)
Review Sites for Real Estate
Review Sites for Hospitality
To many, it’s no surprise that online reviews matter. But, to many others, it is a surprise when they come to find that their hard-earned reviews live on review sites that don’t garner any traffic from potential customers or the right types of customer traffic.
It’s important for your business to determine what types of review sites your customers frequent in addition to the review sites that bring you the most customers. These are generally the same review sites on which you have the strongest presence.
Last of all, make sure you focus on the Big 3 review sites (Google, Yelp, and Facebook), in addition to industry-specific review sites. By ensuring you have a balanced presence on all of the review sites that apply to your business and your customers’ needs, you can increase your odds of being found and/or building trust. All of which drives more customers to your business.
What other review sites would you recommend?
Request a demo to see how Podium’s efficient, mobile process can help your business collect 15x more reviews than traditional platforms. This will, in turn, improve local SEO and ultimately boost revenues.