Small Business Saturday is fast-approaching and businesses are gearing up to take advantage of the one weekend of the year where they can quickly boost revenues.
According to USA Today, 88 million consumers (1 in 4 Americans) shopped at a small business during last year’s Small Business Saturday, equating to just over $14.3 billion in just one day.
That’s a huge opportunity for any small business – local or online.
So what can you as a small business owner do to ensure you get a piece of the ‘pie’?
We’ve put together 3 quick tips to make sure you’re on customers radars this Small Business Saturday. These tips are ones that you should also work on and optimize for everyday shoppers during the rest of the year.
#1 Update Your Local Presence and Collect Online Reviews
A recent study shows that nearly 67% of Americans were aware of last year’s Small Business Saturday. That number is only expected to rise for 2015 and with more people being aware, more people will be searching for local businesses.
One of the quickest and easiest ways to ensure your business is up-to-date is to check your Google My Business page. If you don’t already have one setup (here is a step-by-step guide), be sure to do that as soon as you can. By having a Google My Business page, you can collect online reviews, appear in local Google searches, and increase your online exposure to potential customers.
Also, be sure that you have online reviews for your potential customers to reference. If you’re a car dealership and you’re looking to turn Small Business Saturday into a home run, it might be wise to make sure you have a high quality and quantity of reviews to boost you up in local search and serve as social proof for searching customers.
#2 Use Facebook to shout your specials out to the world
With 1.55 billion monthly active users, Facebook serves as a platform that nearly every business should utilize. You, as a small business, should utilize personal and business connections to make sure your community is aware that you’re doing something special for Small Business Saturday.
Whether it’s promotions, discounts, or whatever creative marketing plug you have, make sure to share it with the world. It’s your chance and opportunity to stand out and draw large crowds to your business.
Last of all, if you are a business that blogs or runs online promotions, try boosting your Facebook update and setting up the parameters around the geographic location of your business.
#3 Start the word of mouth about Small Business Saturday
Never underestimate the power of word of mouth.
According to AMA, 64% of marketing executives believe that word of mouth is the most effective form of marketing. You know what the best part about word of mouth marketing is?
Now, you most likely won’t find yourself in the middle of a hugely successful viral marketing campaign, but you can certainly put some of the foundational pieces in place to ensure your word of mouth marketing campaign is successful.
Here are a few tips for laying a firm foundation:
- Send out an email to current or past customers about your upcoming specials/promotions
- Mention it all over your personal social media pages
- Generate demand through custom discount codes
- Place your promotional offer on your website and Instagram
Chances are one of these tactics will work for your business. While the degree of success may vary, you’ll get people talking.
Small Business Saturday presents a major opportunity for small businesses with an online or local presence. If you’re a business with a local presence, be sure to take the aforementioned steps.
Remember, practice makes perfect. The better you understand your audience and what gets them to act, the more efficient you’ll be at creating marketing tactics and campaigns around holidays and everyday business.
Request a demo to see how Podium’s efficient, mobile process can help your business collect 15x more reviews than traditional platforms. This will, in turn, improve local SEO and ultimately boost revenues.