Nowadays it’s getting harder and harder to differentiate your business from the competition – especially when you’re working in a perfectly competitive market where products and pricing are the same. One way to distinguish yourself from other businesses is by offering superior customer service.
Another differentiator is having a robust library of online reviews. Online reviews can help your dealership build a solid online reputation, provide valuable insights into the customer experience, and improve your reach through local SEO.
In a recent webinar, Podium partnered with DrivingSales to discuss what auto dealerships can do to get noticed, increase revenue, and improve perception by using online reviews. The presenters identified four areas you should focus on when collecting and managing business reviews online. They include:
1. Increase employee accountability by tracking customer feedback in real time.
2. Implement transparent customer service processes.
3. Improve credibility with customers by leveraging online reviews across marketing efforts.
4. Build a solid reputation across multiple review sites.
Increase sales and improve customer service
Request a demo to see how Podium’s efficient, mobile process can help your business collect 15x more reviews than traditional platforms. This will, in turn, improve local SEO and ultimately boost revenues.