One of the most important steps to improve local SEO for your dental practice is making sure that you show up in the Google map pack when potential patients search for dentists in your area. This is easily done, but many practices don’t take advantage of the opportunities available within your business’s Google Account. In this post, we highlight 4 ways you can improve SEO and put your practice on the map.
#1. Claim Your Business on Google
To stake a claim on your office’s name, address, and phone number, go to google.com/business/ and click on “start now”. This page will walk you through the whole process and make sure that your information is documented correctly. If you have trouble, visit the FAQ page. It can take a few days for Google to verify your information and put you on the map, so be patient! They will email you once your listing has been published.
#2. Personalize your Google Business Page
Remember, when a customer Googles your practice, this listing will play a key role in the patient’s decision-making process. They will want to see your website URL, office hours, photos, and reviews here. Add as much relevant information as possible – especially photos. According to Reach Local, A business with 1-5 reviews and 10 photos sees 200% more user views than a business with the same number of reviews and 0 photos. You can add photos of the Dentists/Staff, this will help make you personable and relatable to your potential patients.
#3. Optimize Your Website
If your website is run-down and out-of-date, your patients will assume your office is just as sloppy. Make your website look as nice as possible with up-to-date information. List your specialties along with some patient testimonials, if possible. In order to optimize your site, you should make sure that:
- Each page has a unique title and URL
- Images are tagged with keywords
- The site footer includes the name of your practice and contact information
These are some basic steps, but they will make a huge difference in making your practice easy to find online. For some more in-depth tips and tutorials, check out this page on SEO for Dentists.
#4. Collect Online Reviews
Another important step a dental practice can take toward putting their business on the map is collecting online reviews. According to MarketingLand.com, 90% Of Customers say that their decision to buy (or in this case, choose a dentist) is influenced by online reviews. This is because you can’t ignore word-of-mouth. To read a positive online review is equivalent to receiving a personal recommendation. Reviews are a trustworthy source of information for potential patients and a great resource for your practice. It’s difficult to collect reviews organically, but the assistance of an online review management platform will streamline the process. A good platform that integrates with your existing CRM like Dentrix, will help you reach out to your customer in the right medium and at the right time.
Request a demo of Podium’s online reviews management software. It has helped thousands of practices increase their client base and boost their online presence. Podium’s efficient, mobile process can help your business collect 15x the reviews that traditional platforms produce, which in turn will improve local SEO and ultimately boost revenues.