Spring has rolled around and your customers are finally warming up and getting ready to start on a new project. Whether you are in pest control, lawn care, HVAC, or home security, it’s time for you to take advantage of the changing season to grow your home services business.
Have a Killer Website
I can’t emphasize enough the importance of having a clean, up-to-date website. This is the platform that potential customers will use to gain a first impression of your company. You should be sure that the following three requirements are met:
- Your contact information is easy to find
- List all of your services
- Link to your social media accounts
These are some basic steps, but they will make a difference in the way that you are perceived. If your customers can find the information about your business they are looking for quickly and efficiently, you will be starting off on the right foot.
Claim Your Business on Google
It’s important that your customers can easily locate you online. Taking the time to optimize your website will go a long way toward increasing your business’ visibility, increasing both your web traffic and potential customer base.
To boost your SEO, it’s important that you claim your business on Google My Business. You can go to google.com/business/ and click “start now”. This page will guide you through the process and help make sure your information is documented correctly. It can take a few days for Google to verify your information and put you on the map, so be patient! They will email you once your listing has been published. If you have trouble, visit the FAQ page.
Once your page is been set up, you can update your business’ name, address, and phone number on Google and other relevant directories. Consistent information will boost your SEO and make it easy for customers to locate you online.
Build a Good Reputation
Your business should consider what others might be saying about you online. One way that you can track this information is by implementing an online review management platform. This will consolidate the collection and management of online reviews into a single dashboard, making it easy to build and manage your online reputation.
A key feature of an online review management platform is the ability to control the circulation of review invitations. This allows you to significantly increase the number of reviews you are receiving. Taking control of your online presence will help improve local SEO, increase customers, and enhance their experience.
How Podium Can Improve Your Online Presence
Request a demo to see how Podium’s cloud-based solution can help your business use text messages to invite your happiest customers to review your business. Podium’s efficient, mobile process can help your business collect 15x the reviews that traditional platforms produce, which in turn will improve local SEO and ultimately boost revenues.