Wouldn’t it be great if everyone who visited your salon could wear a shirt saying “Hair by Ashley” or “I love Michael’s Salon”? Unfortunately, this doesn’t happen, but there are plenty of other ways you can show off your skills, build customer loyalty, and get new customers to your salon with social media to help grow your salon business. Apply these tips and you’ll be sure to keep your salon chairs full.
Have a Social Media Presence
With 78% of Americans using social media this year, it’s important that you have an awesome social media presence. Your customers and potential customers are online right now, and social media is one of the best ways to reach them.
If you haven’t already, set up an account for your salon on Facebook, Instagram, and Google+. Keep your information consistent on all of your profiles. Use the same name, web address, email, physical address, and phone number. This will eliminate any confusion a customer may have when trying to contact you to schedule an appointment
Pictures, Pictures, and More Pictures
On social media, pictures attract 120% more engagement than text-only posts. Photos get likes, shares, and comments which can give you a look of popularity and authority in the salon biz.
Posting pictures of your handiwork is also a great way to show off your skills. Post before and after photos, cool updos, new products, and promote deals and events. Customers like to see their new dos on your social media feeds which can increase loyalty as well as attract new customers.
Make Word-of-Mouth the Goal
According to Nielsen’s Global Trust in Advertising report, 92% say that they trust word-of-mouth above all forms of advertising. This is why it is so important to provide your customers with an opportunity to talk about that experience.
They will talk about these experiences with their friends in person, but through social media, they can share their thoughts publicly – often in the form of online reviews. According to Bright Local, 80% of people trust online reviews as much as personal recommendations.
Ask for Feedback
A good review can have a positive effect on a potential customer when they are making a decision on which salon to visit. In fact, according to Marketing Land, 90% of customers say that buying decisions are influenced by online reviews.
Reviews can be difficult to obtain organically, but you’d be surprised how many of your customers would be willing to review your business. You just have to ask. A warm invitation opens the door for feedback. If they had a great experience and love their hair, they’ll want to help you out.
Make it Easy
Request a demo to see how Podium’s cloud-based platform can help your salon take its online reputation to the next level. Podium’s efficient, mobile process can help you collect 15x more reviews than traditional platforms produce, which in turn will improve local SEO and ultimately boost revenues.