Mark Winters, eCommerce director at Tim Dahle Nissan knows from experience how important online reviews are to an auto dealership. He is a long-time veteran of the industry that sees reviews an integral part of a dealership’s messaging – on par even with advertising.
When Winters joined the dealership, Tim Dahle Nissan had a fair number of reviews, but they weren’t coming in as often as he would have liked. He was looking for an effective way to jump-start the online review collection process, but the solutions he used in the past were cumbersome and difficult to use.
Winters was looking for a solution that would streamline both the collection and management of reviews, creating a frictionless process that was easy for both the sender and receiver. And he found that in Podium.
“When I saw how Podium worked, it was a no-brainer in my mind,” stated Winters. “The most amazing thing to me about Podium was how powerful the platform was. It took all the friction out of writing a review.”
Since implementing the platform, results have been impressive for Tim Dahle Nissan. In just over one month using Podium, the dealership has secured 315 new reviews across its three Utah locations. Even in that short period of time online reviews are becoming an integral part of the dealership’s culture and it’s only just the beginning.
“Podium has really changed the mindset of our salespeople,” concludes Winters. “We’re now a review-centric dealership, which helps us to provide a better experience for our customers. Podium is responsible for that, and it’s definitely been worth its weight in gold.”
You can access the entire Tim Dahle Nissan success story here.
Request a demo to see how Podium’s efficient, mobile process can help your business collect 15x more reviews than traditional platforms. This will, in turn, improve local SEO and ultimately boost revenues.