Recently, Podium partnered with DrivingSales to host a webinar on how car dealerships can utilize digital marketing techniques to harness the power of the internet to drive eyes to their websites and customers through their showroom doors.
The webinar featured a lively discussion between Nico Dato, Podium’s head of marketing, and David Kain, President of Kain Automotive. Kain has decades of experience working in the auto industry, from his time as a Dealer Partner and General Manager at Jack Kain Ford to his years of educating his peers on how the internet and digital marketing can benefit their business as part of Kain Automotive.
In their presentation, the duo demystified digital marketing, breaking it down into key components that are easier to wrap your head around. Topics included:
- The importance of a mobile responsive website
- The differences between organic, local, and paid search
- How to leverage social media
- How to focus your online advertising
- Why email marketing is still important
The presentation concluded with Dato and Kain delving into the best practices for securing online reviews, how to respond to negative reviews when they inevitably come, and how your dealership can benefit from an online review management platform. You can access the slides below.
Register today to access the webinar recording or request a demo to see how Podium’s cloud-based solution can help you use text messages to invite your happiest customers to review your business. Podium’s efficient, mobile process can help your business collect 15x more reviews than traditional platforms, which in turn will improve local SEO, give your online reputation a boost, and ultimately grow revenues.