Every business needs a marketing facelift from time to time. No matter what type of business you’re in, these small business marketing ideas can help refresh your image, online presence, and reputation.
Magnify Your Brand
A logo acts as the visual backbone for your brand. Along with a company name, your logo will help increase the recognition and memorability of your business. It’s important that your logo is a good representation of who you are. Don’t try and do it on your own, turn to a professional for a high-quality design.
Once you have a logo, don’t be afraid to use it! Put it on shirts for you and your employees to wear and you’ve just made walking billboards for your business. Use it in your advertising, signage, decorations, anything that can help you spread the word about your small business.
Develop a Customer Loyalty Program
To reduce churn, develop a loyalty program for existing customers. A common example many businesses have found success with are punch cards that encourage repeat business. Once the card is filled, customers will get a “thank you” from the business in the form of a free item, or a discount. Offering a reward is a great incentive for your customers to come back time and time again.
Become Acquainted with Social Media
Social media is a great free marketing tool that should not be taken for granted. Get your brand a page on Facebook, Twitter, Instagram, Pinterest, etc. If you’re not sure which sites to focus on most, take a closer look at the user demographic for each social media site here. Find where most of your customers are spending their time online and target them there.
Host a Giveaway or Contest Online
Another effective way to increase engagement with your audience is holding a contest. You don’t need to break the bank on prizes either. For the cost of an Apple Watch or GoPro, you can increase excitement about your business online.
You can promote the contest or giveaway on social media as well as advertise it on your website. This is your time to be creative! Have people like or share your page to be entered and do a random drawing to pick a winner, host a caption contest for a photo, etc. You can also use sites like RandomPicker and RaffleCopter to help you select a winner.
Claim Your Online Business Listings
This is another free tool that is essential to your online presence. By claiming your business on Google, you are making it easier for potential customers to find you online.
Optimize Your Listings
Once you’ve claimed your listings, it’s important to make sure they are optimized. Doing so will make your business more visible to consumers conducting near-me searches. This can be accomplished by following these simple steps:
- Ensure your business’ name, address, and phone number is consistent across all business listings and directories.
- Include keywords that are relevant to your location and industry.
- Ensure your hours of operation are up-to- date.
- Upload high-res images of your business to let searchers know what it’s like to do business with you.
Nurture Your Online Reviews
Google has updated its local search algorithm and has given more weight to online reviews. Google factors in both the quality and quantity of your reviews, so it’s important that you have good reviews coming in on a regular basis. Online reviews will not only improve the likelihood of customers finding you when conducting a search, but they will also help build trust and loyalty.
The more reviews you have, the better, but don’t forget to stay engaged with your customers on these platforms. Reply politely to reviews as needed to remedy situations and remember to say “thank you” when it’s appropriate. Check out this post to help you know when you should reply to reviews and what you should say when you do.
It is also helpful to implement an online review management platform to help you collect more reviews and reply to them more efficiently. A good review platform will streamline the process for collecting and managing online reviews, allowing your employees to focus on delivering quality customer service instead of worrying about how to secure online reviews.
Request a demo to see how Podium’s cloud-based solution can help you use text messages to invite all of your customers to review your business. Podium’s efficient, mobile process can help your business build a strong online presence on the sites that matter most. This will, in turn, improve local SEO and ultimately boost revenues.