As you’re researching ways that you can make your business better, you are bound to come across plenty of articles with advice on how you should run your company. The truth is, not all business advice is good advice. The following is some of the worst small business advice out there along with recommendations on what you can do to make your business better.
“Do What You Love”
When I was a child, my dream job was to be a chocolate taste-tester. I would get paid to critique different delicacies and ultimately make a living by eating chocolate all day. Sure, that would be great, but is it practical?
There is a popular idiom that says, “Do What You Love” that has convinced many that the typical 9-5 job isn’t really for them. While it would be nice to find a job where you can work without challenges or restraints, this is not a practical piece of advice.
A more useful tidbit is, “Love What You Do.” Once you learn to love the accomplishment of producing good work, you will unlock the key to loving your job.
“The law of work seems unfair, but nothing can change it; the more enjoyment you get out of your work, the more money you will make.”
– Mark Twain
“If You Build it, They Will Come”
You may have an incredible product or service, but that doesn’t necessarily mean that customers will gravitate toward you.
In order to attract customers, you need to do research, find a market for your product/service, and put in the effort to get the word out! This requires a lot of extra work, but it will certainly pay off in the long run. Entreprener.com gives some great tips on how to successfully research your market.
“You Have to Spend Money to Make Money”
This cliché phrase may make sense in some cases, but don’t think that money is a fix-all band-aid to cure all that ails your business. Sometimes some creative problem solving can work far better than your credit card can.
There is a fine line between spending and investing in your business. Matthew Kimberley offers some great tips for small business finance here.
“Social Media is Free”
Yes, you can create accounts and pages for your business online for free, but if you want to fully utilize the benefits of social media, you may consider investing in some helpful tools.
Facebook Ads Manager can be reasonably priced, and they give you the opportunity to target your market easily on Facebook as well as Instagram.
Request a demo to see how Podium’s cloud-based solution can help you use text messages to invite all of your customers to review your business. Podium’s efficient, mobile process can help your business build a strong online presence on the sites that matter most. This will, in turn, improve local SEO and ultimately boost revenues.