If you’re trying to get your marketing efforts rolling, it can feel overwhelming reading about how many new technologies and products are out there claiming to have the ability to make your business bigger and better.
Local business marketing has become so complicated. There are numerous social media sites, apps, search engines, platforms, and business listing services, but how do you know what will work best for your business?
To succeed in local business marketing, doing a few things well may be more advantageous than attempting to do everything with varying degrees of success. Here are a few tips that will help you avoid being a jack of all trades, master of none.
Familiarize Yourself with Local Business Marketing
This graphic should help you visualize the influence both organic search ranking and social media have on local search. To be successful in local search, your business needs to emphasize both organic search and social media.
Don’t Skimp on Mobile
Sure, your website looks great, but have you taken a look at your mobile site lately? According to Marketing Land, traffic from mobile devices is growing rapidly. In fact, 56% of traffic now comes from mobile devices. It’s important that your potential customers are able to find you and easily navigate through your mobile site in order to maximize your potential.
By increasing the efficiency of your mobile site, you’ll be able to boost your SEO and make it easier for customers to find you when conducting local, near-me searches.
Focus on the Right 20 Percent
Based on the 80/20 rule, or Pareto Principle, 80 percent of your results are driven by 20 percent of your marketing efforts. This includes advertising driven sales and paid SEO efforts.
This principle is useful when managing marketing efforts by helping to identify where you should put our focus. To maximize your marketing efforts, focus time and efforts on customer segments that will drive the most revenue.
Spread Your Name
You should already have claimed your business on Google, but if you want to go the extra mile, consider submitting your listing information to major data providers like Localeze, InfoUSA, and Universal Business Listing. These companies sell or share local listings. Taking advantage of these services might help you get listed on directories you didn’t even know existed.
Some of these are paid services, so check your marketing budget. Advertising on Google or Facebook may make more sense for your particular company.
Improve your Local Reputation with Podium
Request a demo to see how Podium’s cloud-based solution can help you use text messages to invite all of your customers to review your business. Podium’s efficient, mobile process can help your business build a strong online presence on the sites that matter most. This will, in turn, improve local SEO and ultimately boost revenues.