What happens when you don’t have the budget for traditional marketing campaigns on TV, radio, print, or billboards, but you still need to attract an audience? You shouldn’t just pack your tent up and go home. You need to look for new, creative, and inexpensive ways to get the word out. In this scenario, many businesses turn to guerrilla marketing.
But you don’t have to put on large public spectacles that have traditionally been associated with guerilla marketing to attract a large audience anymore. You can now create buzz and word of mouth about your business by actively building your online presence across a number of different sites. Below we highlight the many different ways online reviews are the new guerrilla marketing.
1. Give Your Customers a Voice
One of the biggest strengths of guerrilla marketing is it eliminates the middleman and takes the message straight to the customers. Online reviews work in a similar way. They give customers the power to spread your message in the same way a word-of-mouth campaign would work. This can be even more effective than traditional advertising and marketing efforts. In fact, a vast majority of consumers now trust online reviews as much as personal recommendations from family and friends.
2. Take it to the Streets
Another tactic popular with guerrilla marketing campaigns is employing a street team. These people go straight to the public to distribute information about a product or event. Doing so allows businesses to target specific geographic areas or audiences directly. Because this was done in person, you knew you were hitting the right demographic.
We recommend taking a comparable approach when trying to collect online reviews from your customers. Instead of sending an impersonal survey days, weeks, or in some cases months after a transaction, we suggest going directly to your customers while they are still on site and ask them to review your business. We have found that when businesses ask customers while the experience is top of mind, response rates are much greater.
With the explosion of mobile device usage in recent years, the best way to reach customers in this situation is via text. A good online review management platform will create a frictionless process for both your employees and customers while helping you secure 15x more online reviews than traditional email-based platforms.
3. Go Viral
With the advent of digital marketing, many businesses have the desire to create a viral marketing campaign. Unfortunately, there’s no way to guarantee that your marketing campaign is going to catch fire and spread rapidly. What online reviews can do for you, however, is help word of mouth about your business spread locally.
Think about it, before you go out to eat on a Friday night, do you even bother asking your friends for a recommendation anymore? If you’re anything like me, you pull up Google on your phone and look for what’s the most popular or what has the highest ratings. Reviews do more than just influence these purchase decisions, though. They can help your business show up near the top of these Google searches because of the positive impact reviews have on local search ranking.
Let Podium Help Your Guerrilla Marketing Efforts
Request a demo to see how Podium’s cloud-based solution can help you use text messages to invite all of your customers to review your business. Podium’s efficient, mobile process can help your business build a strong online presence on the sites that matter most. This will, in turn, improve local SEO and ultimately boost revenues.