It’s no secret that mobile device usage is on the rise. According to Pew Research, 72% of American adults own a smartphone. In addition, the number of mobile searches now exceeds the number of desktop searches. In an effort to keep up with this trend toward mobility, Google is experimenting with a mobile-first index to help determine search engine ranking. A site’s ranking will now be adversely affected if it isn’t making an attempt to be mobile-friendly.
What this means is Google is going to start indexing mobile sites first and then move toward indexing the desktop version if a mobile version doesn’t exist. You can optimize your site for mobile-first indexing by following these suggestions from Google.
Make your website mobile responsive
A website with responsive design consists of a layout and coding that provides the user with an optimal viewing experience regardless of browser or device. By consolidating two sites into one, you will reduce costs. Google likes mobile responsive sites because they are easier to crawl and index. You will not need to make any changes to your site to prepare for mobile-first indexing if your site is already responsive.
If it’s not responsive, consider making changes
- If your mobile and desktop configurations are different, you should make sure you are serving up the structured markup version for both configurations. The equivalence of your structured markup data for both versions can be verified using the Structured Data Testing Tool.
- Ensure your mobile site can be accessed by Googlebot by conducting the proper testing.
- There’s no need to make changes to your canonical links. Google will continue to use those links to guide which content it should serve up to the searcher.
- If you only have a desktop site, don’t worry. Google will still index your site even if it’s using a mobile user agent.
Don’t rush your mobile site into production if it isn’t ready. Take your time and make sure the site is ready for prime time before rolling it out.
How Podium can help
Request a demo to see how Podium’s cloud-based solution can help you use text messages to invite all of your customers to review your business. Podium’s efficient, mobile process can help your business build a strong online presence on the sites that matter most. This will, in turn, improve local SEO and ultimately boost revenues.