5 Small Business Marketing Tools to Attract Attention

As a small business owner, you are likely wearing multiple hats. One day you’re a salesperson and the next day a marketing manager. With a smaller budget and fewer workers, it’s difficult to juggle so many responsibilities. To make your job a little easier, we’ve put together a list of 5 of the best small business marketing tools we think will help maximize your marketing efforts.

Facebook Audience Insights

If your small business has a Facebook page, you should take advantage of the free Facebook Audience Insights tool. You can use your location and field of business to view specific demographic information about your market and learn what your customers are interested in.

If you need help getting started, this article from HubSpot is a good resource to teach you what you need to know.

Photo Editing

Photos are just one way that your business communicates with its audience. If your photos aren’t on point, your brand can look lazy and this can directly affect the expectations customers have about your business. Make sure your images are synonymous with the culture and ethics you’d like your business to represent.

Photoshop is great, but not everyone has the budget or the know-how to operate such an intense photo editing software. There are a few resources online that make it easy to edit your photos. Picmonkey, Canva, and Pixlr are easy to use and free. Use these tools to edit, crop, and resize your photos to the optimal dimensions for posting on social media or your website.


It’s surprising how many businesses don’t have a LinkedIn profile. If you want your business to be taken seriously, you’ll have to create one. As you start using LinkedIn to build a network, you will be able to find good employees, form partnerships, and create business opportunities. Depending on the type of business you’re in, LinkedIn could be a very valuable tool to attract employees and identify prospects.


Does your business have a presence on Twitter? It can be difficult to grow a following and get retweets (aka free advertising) organically. You might consider implementing something like Followerwonk to help you establish a base.

Don’t worry, it doesn’t give your account bots or spammy followers. No, it won’t make you follow those accounts either. This program gives you insight into your current followers so that you can optimize your content for them. It will also provide you with valuable information like where your followers are located and when they tweet.

This information will help you get a better idea of what your audience is like and if it matches your ideal target market. Once you know who you are reaching, your content can be more targeted and your following should start growing. You can access this information with Followerwonk for free or pay for more in-depth data.

Online Reviews

A lot of people don’t realize the power you can create by collecting online reviews. They will give you insights into what your customers think about you, which will help you determine if you are heading in the right direction or if you need to correct your course.

Don’t be dismayed if you get a negative review every now and then. If you are providing good customer service and inviting your happiest customers to review your business, you should be okay. Potential customers are always reading up on reviews before they decide on their purchase, so do all you can to collect positive feedback.

You can do this by encouraging all of your customers to leave reviews on Google, Facebook, or any other site you find valuable. You can make this task easier by implementing an online review management platform that assists in sending invitations and helps you track your reviews as well.

More small business marketing tools

Request a demo to see how Podium’s cloud-based solution can help you use text messages to invite all of your customers to review your business. Podium’s efficient, mobile process can help your business build a strong online presence on the sites that matter most. This will, in turn, improve local SEO and ultimately boost revenues.

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