8 Reasons SMS Marketing Should Be in Your Toolbox
Struggling to determine which marketing methods are best suited to reaching your particular audience? Stymied by the growing number of options out there, ranging from mass mailing to email marketing to social media marketing. Well, let’s throw one more your way — SMS marketing. There’s a good chance that SMS Marketing will replace one or more of your other, less successful options, and there are quite a few reasons that it deserves a (top) spot in your marketing toolbox. Here are 8 of the many reasons SMS marketing should be part of your business marketing plan.
SMS Marketing is Affordable
One of the most important reasons to consider using SMS marketing is to save some much needed capital. That’s imperative for small businesses, but it’s also important for medium and even larger companies. SMS marketing doesn’t require anything in the way of collateral (graphics, and the like) other than your message. That means you don’t have to pay ad agencies for their work. Just text and go.
SMS Marketing is Immediate
How long do you need to wait for your marketing message to be delivered? If you’re sending out a postcard, it could be days, or even weeks. With social media, it could be never if the algorithm isn’t supportive, and you’re not paying for the platforms’ ads. With magazines, it could be weeks or months (or never if the reader flips right past your page). The same is true for newspapers. With SMS marketing, your message is delivered almost instantaneously, so there’s no problem with visibility.
With most marketing methods, there’s a barrier in between you and your customer. For instance, with newspaper marketing, your intended target needs to pick up the paper, and they need to see your ad. With radio marketing, your target needs to be listening to the channel at the specific time your ad comes on. SMS marketing sends your message directly to your audience with no middleman in between.
SMS Marketing has a High ROI
Marketing, of all types, generally has a low return on your initial investment. That’s not the case with SMS marketing. In fact, it has one of the highest ROIs of any marketing method. You pay just pennies to send messages, but given the engagement created and the ability to drive traffic to your brick-and-mortar store, the ROI is significant.
SMS Marketing Gets Attention
As consumers, we’re pretty accustomed to marketing messages. We’re inundated with thousands of ads in various forms everyday, all day long. We’ve gotten quite good at tuning that out. Text messages break that pattern, though. They’re attention-grabbing, ensuring that your message gets seen. There’s also the fact that you’re not competing with an already filled-to-the-brim email inbox, or a clogged news feed on social media – SMS marketing cuts through it all.
Boosts Customer Service and Satisfaction
Most people in the US agree that small businesses care more about their level of customer service, and SMS marketing can be a great way to increase that perception. You can do this in any number of ways, from asking your customers to rate a recent shopping experience on a scale of 1 to 5, or asking them to complete a poll, for instance. Either way, they have the opportunity to provide feedback, and you are positioned as a caring business owner. Plus, you have the chance to act on that feedback and improve your business.
SMS Marketing Gets Through the Chaos
When you send an email marketing message, there’s always the chance that it will be filtered out and never reach your recipient. The same thing applies to newsletters if your domain hasn’t been whitelisted. Even communication on social networks can go awry due to filters and algorithms that act as gatekeepers. There is no gatekeeper with SMS marketing. Your message is delivered to your recipient without any hassle or fuss.
Track Your Success
Finally, you can track your success easily through SMS marketing. Delivery reporting is just one feature to look for. You should also have access to information about link clicks (who, what links, how long they remained on the landing page, etc.). With this information, you can further hone your accuracy and improve your ROI while reducing marketing costs.
As you can see, SMS marketing is a powerful tool, and it definitely deserves a spot in your toolbox. It allows you to reach your audience where they live, in a format they’re comfortable with, without having to deal with spam filters or the vagaries of social media.