3 Ways to Dominate Small Business Saturday 2015

Small Business Saturday is fast-approaching and businesses are gearing up to take advantage of the one weekend of the year where they can quickly boost revenues.

According to USA Today, 88 million consumers (1 in 4 Americans) shopped at a small business during last year’s Small Business Saturday, equating to just over $14.3 billion in just one day.

That’s a huge opportunity for any small business – local or online. Continue reading “3 Ways to Dominate Small Business Saturday 2015”


How to Get 100+ New Walk-Ins From Your Local Business Reviews

We at Podium, see quite a few success stories. From collecting 100s of reviews in a matter of months to customers literally mentioning their local business reviews as the sole reason for their visit, to their standings on Google shooting through the roof, we love hearing our customers’ success stories.

But, of all the incredible customer success stories Podium has, one stands out from the rest. Continue reading “How to Get 100+ New Walk-Ins From Your Local Business Reviews”


6 Review Management Tips to Make Your Life Easier

Review management can be difficult.

Hundreds of potential sites for your happy or unhappy customers to voice their thoughts, new online reviews going live every week, and activity prioritization makes it hard for many businesses to effectively manage their online reputation.

The problem is, 92% of consumers read online reviews for local businesses. So those that fail to prioritize for create a plan of attack, risk falling behind competition in regards to local SEO and brand trust. What’s more, is you risk missing out on valuable information about your customers, their needs, and what their opinions are about your business.

With all of this in mind, we’ve created a list of 10 tips to help propel your online review management strategy to the next level. Continue reading “6 Review Management Tips to Make Your Life Easier”


How to Respond to Any Negative Review in 3 Steps

Today, most consumers need to see a healthy average star rating and a few of your most recent reviews to be convinced of a company’s credibility. In fact, 88% of consumers form an opinion by reading 1-10 reviews. With that said, it’s incredibly important to ensure you have positive reviews and a lot of them. This helps increase your average star rating and decrease the odds of potential customers fixating on a single negative review. Continue reading “How to Respond to Any Negative Review in 3 Steps”


South Tampa Dentistry – A Podium Customer Success Story

South Tampa Family & Cosmetic Dentistry is one of those dental practices that accomplishes, in practice management, what many do not. Don’t believe me? Just take a look at some of the forums Dr. Josh Wyatt and his practice, South Tampa Family & Cosmetic Dentistry, are mentioned on. You’ll quickly (and frequently) associate words like “gold” and “awesome” to the dental practice marketing tactics of Dr. Josh Wyatt and his practice. Continue reading “South Tampa Dentistry – A Podium Customer Success Story”


Your 5-Minute Guide to Online Review Sites

If online reviews are a new concept to you and your business, it may surprise you that 92% of consumers now read online reviews. That could be one of the reasons you’re now reading this post – because online reviews have become an integral part to many marketing budgets.

The catch is while many do a great job of making online reviews a focus, companies often don’t focus on the right review sites. That is, they focus their attention to review sites that really don’t produce what they are looking for, often times leading to disappointment or discontent. Continue reading “Your 5-Minute Guide to Online Review Sites”


Google’s New Local Pack: The Positives & Negatives

It’s now official – according to ThinkwithGoogle, 50% of consumers who conduct a local search on their smartphone visit a store within a day. Further, 18% of those searches lead to a purchase within a day.

ThinkwithGoogle has also said that according to Google Trends, search queries with “near me” in the query have increased 34x since 2011.

With that said, we think it’s safe to say that local search should be an area of focus for any business with a local store front. And, as of this month, it’s even more important than before. Continue reading “Google’s New Local Pack: The Positives & Negatives”


Collecting and Managing Your Firm’s Online Lawyer Reviews

Today, consumers no longer just rely on a law firm’s proximity or word-of-mouth referral. With access to a seemingly endless supply of information, consumers can easily conduct research, see law firm’s online reputation, individual lawyer reviews, and make educated decisions based on others’ past experiences and a law firm’s online reputation.

It’s an entirely different world than it was just 10 years ago. Continue reading “Collecting and Managing Your Firm’s Online Lawyer Reviews”