How to build trust for your home service business online

Home Service Business

Consumers tend to be more guarded and picky when choosing who they will let work inside of their homes. Add to that the trepidation some consumers might have finding a business online they are unfamiliar with, and it can be difficult for your home service business to build trust with new customers – at least initially.  That’s why it’s important to make efforts to ease that concern and ultimately gain the confidence of consumers researching your business online before you lose them to your competition. In this blog, we’ll give you a few tips to do just that.

Increase your online presence

One of the pillars of trust in any relationship is familiarity. Increasing consumer familiarity with your business online means you need to be visible across all online platforms that potential customers frequent. While the list of potential sites your business could have a presence on is virtually limitless, here are few to focus on optimizing:

Website: If someone goes online to research your company and all they see is an outdated website that hasn’t been updated recently, they may be hesitant to do business with you. Having an up-to-date website is something that will play a major factor in convincing consumers your business is a viable option. Additionally, as more and more consumers are using their smartphones or tablets to conduct online research, your business needs to make sure its website has a mobile responsive design.

Google: When you think of Google, you probably think about search engines and how important organic search is to your business. What you might not think about is how important local SEO is to the visibility of your business. Making sure your business listings are up-to-date and that your business is optimized to show up in the Google Map Pack should be a top priority. Claiming your page on Google My Business and keeping information current will make it easier for customers to find your business when conducting a search.

Social Media: Having a presence on social media is crucial to your home service business. Be sure that you identify which social media platforms are important to your audience and create accounts for each of them. Social media isn’t something that you can just set up and forget. Stagnant accounts may raise red flags to potential customers. If you don’t have a lot of time to manage your social media presence, there are a number of tools available to you that will allow your business to streamline the posting of content.

Actively manage your home service business reviews

According to a study by Nielsen, 92 percent of Americans trust word-of-mouth marketing more than any other form of marketing. If they heard something good about you from someone they know that used your service, there is a good chance they will do business with you. But word-of-mouth isn’t just limited to people you know anymore. The internet has made it possible for you to learn about other people’s experiences with a business through online reviews on sites like Google and Facebook.

It’s important to try and get as many of your customers as possible to review your home service business. The problem though is that many people that take the time to leave reviews are either extremely happy or extremely dissatisfied with their experience, meaning your reviews might not necessarily be consistent with what the actual customer experience is.

Many people won’t think to leave a review even if they had a good experience. That’s why it is important to ask all of your customers to leave reviews, while also explaining to them why it is important to your business. Doing so will drastically improve the accuracy of your business’ online rating.

If your business only has a handful of reviews that weren’t left recently, it’s unlikely that those reviews will help build trust with potential customers. That’s why it’s important to proactively seek reviews from your customers, so reviews are coming in on a regular basis. Receiving more reviews more consistently will also boost your local SEO, which in turn will give you greater online visibility and improve consumer confidence in your home service business over time.


Request a demo to see how Podium’s efficient, mobile process can help your business collect 15x more reviews than traditional platforms. This will, in turn, improve local SEO and ultimately boost revenues.


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