Cost Effective Ways to Improve Online Marketing for Your Small Business

Regardless of what new technology is available, hustling to attract new customers has always been the hallmark of successful small businesses. Small business owners are forced to find creative ways to get their name out there and create a buzz because they don’t have the luxury of bigger budgets afforded to large enterprises to promote their business.

Launching your small business’ online presence is no different. You most likely don’t have the money to hire a digital marketing agency to set everything up and make sure it’s optimized, so as with other aspects of your business, you will need to be scrappy. Lucky for you, there is a number of cost-effective tools available to help improve the online marketing for your small business.

Develop a killer website

Having a website is no longer a nice-to-have for a small business, it’s a necessity. A business’ website acts as a virtual storefront, and should be attractive, professional, and draw the viewer into the site to learn more. Fortunately, you no longer need to have HTML coding skills to have a slick website. There are a number of affordable tools like Weebly and Wix that will make it easy for almost anyone to build a good looking website.

Optimize for local search

Once you have your website set up and running, it’s important to optimize your business’ online presence for local search. This will make it easier for customers to find you when they are searching. Here are some simple things that will go a long way toward improving your search ranking:

  1. Claim your business on all relevant directories like Google, Facebook, Yelp, etc.
  2. Ensure your name, address, and phone number are both accurate and consistent across all listings.
  3. Fill your site with keywords relevant to your industry and location.
  4. Collect and manage online reviews on a wide variety of sites (more on this later in the post).

Invest in PPC and paid search

The biggest benefit from PPC ads is your ability to target the ads based on a number of different factors, including location. When done right, these types of campaigns can fill the sales funnel with potential leads and drive traffic to not only your website but also your brick and mortar location.

Don’t give up on email

Email can be an inexpensive tool to reach large numbers of your customer base, especially when you consider the high return on your investment. According to a recent report, for every $1 invested in email marketing, the average marketer will see a return of $44.25.

Collect online reviews

Like email marketing, online reviews will give your small business a lot of bang for the buck. In addition to the boost to local SEO mentioned previously, online reviews can help build trust and loyalty with potential customers. This is because online reviews now have as much sway with many customers as personal recommendations from friends.

Improve Online Marketing for Small Business

Request a demo to see how Podium’s cloud-based solution can help you use text messages to invite your happiest customers to review your business. Podium’s efficient, mobile process can help your business collect 15x more reviews than traditional platforms, which in turn will improve local SEO and ultimately boost revenues.


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