[Success Story] Etheredge Chiropractic Uses Online Reviews as Digital Word of Mouth
Lauren Bigham, marketing director at Etheredge Chiropractic, knows the value of word-of-mouth marketing. When the practice opened its location in The Villages, it was the first chiropractor in the community. As a result, it relied mostly on referrals to attract new patients. But as the population of The Villages and the number of chiropractors have grown, Bigham has had to look at other means to market the business.
Because online reviews act as a form of digital word-of-mouth, Bigham was very open to bringing Podium into the practice, especially because of how easy the process is for both patients and staff.
“Podium is straightforward and easy-to-use,” said Bigham. “All my staff needed to know was how to push the button to send an invitation, which requires minimal effort from them. The process isn’t difficult at all.”
The team at Etheredge Chiropractic hit the ground running, collecting 60 reviews and boasting a 4.8 overall star rating in just a short period of time. Both of these factors combined have really distinguished the practice from other chiropractors in the area.
To help motivate the staff to send out review invitations, the practice has instituted an incentive that rewards the top-three employees who receive the most reviews. Additionally, the entire staff receives a reward if the practice meets its monthly review target, and the leaderboard functionality in the Podium Dashboard makes it very easy for Bigham to track results.
“Making Podium a competition has really gotten our staff excited about collecting online reviews,” said Bigham. “Any business that is looking to motivate their employees to use the solution should do whatever they can to make it fun.”
Use Podium to Enable Digital Word of Mouth
Download the entire Etheredge Chiropractic success story to learn more about how Podium is helping the practice collect and manage online reviews, or request a demo to find out what Podium can do for your business.