Facebook: It’s not just for friends anymore. There was a time in the not so distant past where businesses were an unwelcome presence on social media, but over time that has changed. Now I find myself eagerly awaiting posts from my favorite food truck to find out what specials they have this week and where they are going to be on a given day. But it’s a fine line that businesses have to walk when they join Facebook. They have to think about things like:

  • How often should they post?
  • What kind of content will engage their audience?
  • How regularly should they interact with commenters?
  • How will their customers find them?

In this blog post, we will delve into that last question and focus on Facebook Business Page optimization and how to use your Facebook presence to drive people not only to your site but to your place of business as well.

Setting up your page

Setting up your business’ Facebook page can be accomplished in four simple steps.

  1. From your personal account, click on the arrow in the top-right corner and select ‘Create Page’ from the drop-down menu.
  2. Choose a business category for your page
  3. Select the industry your business is in and fill out some basic info about your business, including name, address, and phone number (NAP).
  4. Optimize, optimize, optimize.

Optimizing for local search

Since this post is supposed to be about Facebook Business Page optimization we’ll go into more detail on that last step. There are a number of simple things you can do with your Facebook page that will go a long way toward attracting followers and enhancing your business’ online reputation.

1. Concise description

Think of the description on your Facebook page the way you would think about a meta description on a blog post. You want it to be short but informative, so it will be useful when your page shows up in search engine results.

2. Consistent NAP information

It might seem like we’re beating a dead horse in this blog by continually encouraging you to have consistent NAP information across all business directories. But on-page signals like NAP play a significant role on how your page ranks in local SEO according to Moz.

3. Upload photos

At the very minimum, you should have a profile picture and cover photo that are easily recognizable to consumers visiting your page. You should take the time to upload high res images that are the right sizes so they display correctly. You can find an up-to-date listing of optimal image sizes on this blog.

But you should also consider regularly uploading photos to the page as a way to highlight your business and show what it’s all about. This is also a way for a local business to show off how they fit in and benefit the community. Be sure to sprinkle in keywords and locations into your descriptions which will help local SEO of your page.

4. Have a keyword strategy

Speaking of keywords, they’re not just for your website. They will also give your Facebook presence more traction in search engine results. You should identify keywords that are important to your business and include them throughout your page, including the title, description, and in posts.

5. Stay up-to-date with new features

Facebook is constantly improving and updating its platform for businesses, so make sure you know about new features like chatbots, payments, and CTAs. Staying up-to-date on the latest and greatest will help you offer the best possible customer experience for your visitors.

6.Collect online reviews

Customers are turning to online reviews more than ever to help them make purchase decisions, so your business should be actively pursuing online reviews. The best way to do this is by implementing an online review management platform that allows you to solicit online reviews specifically for Facebook.

Following these steps to build and improve your presence on Facebook will make it easier for customers to find and engage with your business. But it’s just a jumping off point. As with any marketing initiative, its success and failure will depend on your commitment and how much effort you’re willing to put in to maintain it.

Learn more

Watch a 1-minute video to see how Podium’s cloud-based solution can help your business use text messages to invite your happiest customers to review your business. Podium’s efficient, mobile process can help your business collect 15x more reviews than traditional platforms, which in turn will improve local SEO and ultimately boost revenues.

Cracking the Code: Why Online Reviews Matter to Your Business