For businesses large and small, being active on social media is a critical consideration. Today, consumers expect the businesses they patronize to not only have a robust website but also a social media presence. That means setting up your Facebook Business Page is a must.
However, you can’t simply build a page and be done. There’s work that must be done continually to ensure you’re reaching the right audience at the right moment. We’ve compiled a list of five tips for optimizing your Facebook Business Page below.
1. Make Sure You Choose an Appropriate Profile Picture
We’ll start with what probably seems like common sense, but it’s a step that too many business owners and entrepreneurs overlook. Your business page has a spot for a profile picture. What you use in that area makes a sizeable difference. Remember that this image will show up in search results for your company on Facebook, as well as in notifications and other areas.
This means that it is absolutely crucial the image you use is:
- Recognizable – Profile pictures should help customers instantly identify your business
- Sharp – Triple check that the image isn’t blurry or off-center after you’ve uploaded it
- Relevant – An image of your office might be recognizable to some customers but a logo might be more relevant to your potential customers
- Unique – A unique profile picture will help set your business apart from competitors
Need profile pic inspiration for your Facebook Business Page?
Here are a few examples of Podium customers with awesome Facebook Business Page profile pictures:
2. Complete the About Section
This is another no-brainer that all too often gets missed. You need to have a complete “about” section with relevant details concerning your business. You don’t need to write a complete biography here but you do need to include pertinent information. Typically, “about” sections include information regarding your company’s mission, history, or relevant milestones and the like. Remember that this is what will give your fans and followers a real sense of what your business is all about and help new customers really connect with you.
3. Share Content That Offers Real Value
Sharing content on Facebook helps you get your message out to your followers. While you can and should make some of that content relevant to your products or services, don’t limit it to just that. You need to share content that offers real value to the people that follow you. For instance, if you run a fast-casual restaurant that focuses on selling burgers made with only grass-fed beef, you might share information about the rise of organic cattle ranching, or the nutritional benefits of free-range meat versus cattle raised in a CAFO.
Experts in social media and content marketing often recommend using the 30/60/10 Golden Ratio for social media marketing. The ratio implies 30% of the content you share should be original posts created by your business, 60% of the content you share should be curated content from third-party sources but still relevant to your business, and 10% of the content you share should contain a direct call to action for your business.
You get the picture – deliver information that informs and entertains, or otherwise offers some sort of value that goes beyond your own products and services.
4. Connect the Dots
Your Facebook business page is not a standalone marketing tool. It can and should be used to connect your other marketing efforts. Do you use Twitter? Connect with that account. Do you have a blog? Share your posts on Facebook. Have an online product catalog on your website? Share specials, deals, sale items and more. Use your Facebook page to connect the dots of your online presence.
5. Reply to Comments, Questions, and Messages
This might be the most critical thing to do with your Facebook business page. You must use it to communicate with your followers, and that means doing more than just sharing posts. You’ll need to reply to comments, thank customers for interacting, answer questions, and respond to messages with Messenger. Good communication isn’t just good for business, it’s also great reputation management. Do that, and you can prove that you’re more than just another faceless corporation looking to make a buck.
There you have them – five of the most important things to do with your Facebook Business Page. Follow these tips and you’ll build a loyal following, and boost growth and success.