Regardless of whether or not your business sells anything online, it needs to have a strong online presence for consumers to take it seriously. But, for many business owners, building and maintaining a website and social media presence is not an area of expertise.

Lucky for you, there are a number of easy-to-use, inexpensive or free website tools to help you effectively manage and get the most out of your website. Below we’ve highlighted nine tools that every business owner should be using.

Hello Bar

Hello Bar is a WordPress plugin that makes it easy for your business to create custom “Hello Bars” that deliver the right message to your website visitors at the right time. It’s a great tool to help you increase the number of subscribers to your newsletter, encourage visitors to share your content, build up a following on your social media accounts, and test the effectiveness of messages.


Have you ever wondered how your business’ online reputation stacks up against the competition? ReviewGrade from Podium allows you to do just that. It gives you a grade based on your overall star rating as well as the recency, quality, and quantity of your online reviews. It also provides you with advice on what you can do to improve your online review presence on Google, Facebook, and more.

Google Analytics

Google Analytics is a web analytics service that reports on web traffic and provides businesses with insights into who is visiting their site and what they’re doing while they’re there. There are both free and paid versions of this solution.

Google My Business

Google My Business is a free service offered by Google that makes it easy for local businesses to create online listings. This makes it possible for your business to be there when online searchers need you most. From your Google My Business listing, you can help shape the story about your business online, while providing consumers with important information like your hours of operation, address, and contact information.

WYSIWYG website editors

No longer do you need to have coding skills to build a high-quality website for your business. Depending on the type of site you want to build, there are a number of cheap options to help you get started, including Squarespace, Wix, or Weebly.


MailChimp is a marketing automation solution that helps connect customers to your business, allowing you to sell more. It has a number of features for businesses of any size. For smaller businesses, there is a free option, but each tier is reasonably priced, especially considering the value delivered.


Managing your Facebook, Twitter, LinkedIn, Instagram and other social media accounts can be a daunting task, but Hootsuite makes it easy. From its easy to use dashboard, schedule all of your posts and monitor the success of social media campaigns.


Shopify is an e-commerce platform that streamlines the process of selling online. The solution integrates with a number of web platforms, making it easy to set up an online store and manage inventory—all from one dashboard. But Shopify isn’t just for online stores. You can also use it to accept and process credit card payments at your brick and mortar location as well.


Not every business can afford a photographer to take pictures for its website, blog, and social media presence. That’s where Unsplash comes in. Unsplash has a library of free, high-quality images you can use to spruce up your web presence.