Google My Business Update: The Rise of Reviews
Google has launched several free tools to help local businesses build websites, shoot video ads, and even collect online reviews to help drive consumer purchase decisions. In fact, according to a recent study, a one-star increase in overall star rating leads to a 5 to 9% increase in revenue. With all the value Google is able to provide for local businesses, they recently announced several changes to Google My Business listings that make it even easier for review-obsessed consumers to find the information they crave.
Introducing Google Review Summary
Most recently, Google updated how reviews are displayed on mobile when users search “business name + location + reviews.” The new feature called, “Google Review Summary” combines all of the review information from a Google My Business listing into a single result, including the composite Google Reviews score and three featured reviews. The featured reviews will be the same reviews featured in your Google My Business listing on desktop, despite the Google Review Summary only displaying on mobile devices.
Example: Podium Lehi Reviews
Google updates review notifications
On May 11, Google announced reviewers would receive email notifications when business owners respond to their reviews. Customers are increasingly turning to reviews on mobile devices to decide whether or not they’d like to support your business. The updates to Google My Business listings have highlighted the importance of managing reviews.
What do Google’s updates mean for your business?
Managing reviews has always been an important part of owning a business, yet more than 50% of local retailers have yet to even claim their Google My Business Listing. For local businesses, reputation is everything. And as reviews become increasingly important to Google search, they should play an increasingly important role in your business. Just like a dirty bathroom, responding to reviews might make or break your next sale.
What is Google My Business?
Google has several tools to help local businesses connect with local customers. Creating a Google My Business listing helps your business get found in Google search. The listing appears alongside search results whenever someone searches for keywords related to your business. In addition to providing basic information about your business like phone number and address, Google My Business listings also show reviews, updates, and even frequently asked questions.
Did you know that 77% of consumers say they would leave a review if asked by a business?
Make your business the preferred choice of customers on sites they already know and love. See how easy it is to take control of your online reputation. Watch the Podium Demo here.