Disengaged employees are bad for business.
According to Gallup, 51% of employees are disengaged at work, which impacts their performance and motivation—as well as a business’ bottom line. Researchers suggest businesses best combat this issue with modern communication tools and an improved internal communication strategy.
From text messaging to Google Hangouts and Facebook Messenger, two-way messaging powers our social, private, and work lives. And because of how quick, convenient, and effortless it is, messaging has become our preferred method of communication—90% of people would rather message each other than call or email. So, to adapt to our changing communication preferences, businesses need to use internal communication tools and other messaging solutions.
What is an Internal Communication Tool?
The term ‘internal communication tool’ is just another way of saying ‘instant messaging for businesses. ’ But, instead of using messaging for social reasons, employees lean on it for day-to-day logistics. For example, two-way messaging enables team members to quickly ask questions about a customer, get confirmation about a service offering, or hear about performance updates from other team members—without being put on hold, dialing into a conference call, or playing email tag.
The Effectiveness of Internal Communication Tools
Chasing down little tidbits of information about a customer isn’t exactly fun or the best use of an employee’s time. But, giving your team an internal communications tool, like two-way messaging, can help them streamline otherwise mundane tasks—studies show it can boost productivity levels by 25%. Not only that, internal messaging can raise your overall profitability by 21% and help teams:
- Solve problems faster.
Direct messages give employees in-the-moment access to each other. It invites new ideas and allows employees to quickly answer questions, locate inventory, or transform bad customer experiences into good ones. So, rather than play phone tag or be put on hold while another team member chases down an answer, employees can gain immediate solutions when customers need it the most.
- Support each other through collaboration.
As the adage goes, “two heads are better than one.” Internal communication fosters collaborative problem-solving between individuals and teams. This is a huge perk for businesses with multiple locations. Additionally, an internal communication platform doubles as a support network, that way employees feel equipped to take on their job and exceed performance expectations.
- Centralize all communications.
Most employees spend around 28% of their work day doing manual tasks like phone calls, email, or tracking down paperwork. Using an internal communications platform can offset those time-consuming responsibilities up to 35% by making information readily available and easy to find.
- Win more leads and earn repeat customers.
When employees feel engaged, they show up to work ready to take on the day. More importantly, engaged employees care about the work they do. This simple shift in mindset can increase sales by 20% and boost a business’ reputation amongst customers.
Teamchat: An Internal Communication Solution for Local Businesses
With Podium’s Teamchat, every conversation has context. The centralized platform enables businesses to conveniently manage all interactions and allows teams to collaborate on leads, reviews, and feedback—all from one inbox. Ultimately, Teamchat gives businesses the tools they need to keep employees engaged, provide outstanding customer service, and bridge the gap between the online and offline experience.
At the end of the day, the data tell us an important story: businesses with engaged employees outperform their disengaged competitors by 202%. And while specific reasons for employee disengagement can vary from person-to-person, it’s crucial for local businesses to adopt modern communication styles and use an internal communication platform to counterbalance this issue.