Over recent years, there has been a fundamental shift in the way businesses interact with their customers. Gartner analysts assert that “by 2022, requests for customer service through consumer mobile messaging apps will outnumber requests for customer support through traditional social media by a factor of two.” We are thrilled to have been a part of the movement to modernize customer interaction. For this, we would like to announce that we have been recognized by Gartner as a 2019 cool vendor in conversational marketing.
What does this mean? Conversational marketing describes the ability to utilize customers preferred digital communication channels to engage with them quickly and conveniently. Employing conversational marketing technologies helps to reduce friction, improve service, drive conversions and raise satisfaction.
Our platform helps facilitate conversational experiences throughout the customer journey leading to faster, more positive interactions. We’ve worked alongside 40,000 businesses to create over 16 million customer interactions a month— over a quarter of U.S. cell phone owners have connected with a local business via our platform. Podium also acts as a communication channel with the company, allowing all parts of the organization, from marketing to sales and service, to collaborate in addressing customer needs using a shared interface.
How can we make you cool? This accolade validates our efforts to modernize the way you do business, but more than anything, it reflects a fundamental shift in the way our society is communicating. By living on the cutting edge of interaction, your customer journeys will be seamless, allowing your business to focus on what it does best–creating satisfied customers.
Want to learn more about how Podium can modernize your customer interactions?
Podium enables businesses to modernize customer interactions by expediting acquisition, conversion, and service resolution. Podium brings convenience to the forefront of communication, allowing businesses to engage customers over their preferred platform. Podium’s centrally managed interface provides organizations with key insights into customer journeys, enabling better decisions, faster. Headquartered in Lehi, Utah, and founded in 2014, Podium is currently backed by IVP, Accel, Summit Partners, GV (formerly Google Ventures), and Y Combinator. To learn more, visit www.podium.com