Does your business pour money into advertising? If so, you likely have a lot of traffic coming to your website. But without the right website design, content, and features, you could be losing a majority of the leads you’ve already invested in.

But not anymore. Because after reading this, you’re going to know how to make a website that generates and converts leads like a lead-generating machine.

Here are three examples of highly-converting lead generation websites we love:

This is the current landing page of Kai Kanani, an adventure business in Maui. We love the simple but informative status update as a slide in the central feature with a link to helpful information. Kai Kanani does a great job of offsetting unsettling changes with a calming image in the background of their text.

We also love the webchat feature we see in the bottom right hand corner. Live chat is an up-and-coming communication feature that approximately 41% of customers expect to see when they land on your website; and this kind of convenience pays. And a recent survey reported that live chat leads to a 48% increase in revenue per chat hour and a 40% increase in conversion rate.

CT Braces also does a great job of generating and converting leads with their interactive, review-centered website. The feature to snap a pic and send it via text to get a free consultation offers anyone who lands on this website ultimate convenience and a personalized experience. 

We also love the focus on review generation. Not only does CT Brace’s design make it convenient for patients to leave a review, but it also keeps reviews top of mind for staff and patients alike—serving as a great boost for their SEO. This website design demonstrates that CT Braces understands that 97% of people in the US look up your business before engaging with them, and your review ranking is the first thing they see.

Austin’s Couch Potatoes of Austin, Texas also does an stellar job of appealing to customers across multiple communication channels on their website, including the adorable invitation to “spudscribe” to their mailing list. The option to take a “What’s Your Design Style” quiz at the top demonstrates excellent awareness of the rising importance of personalization in that 80% of consumers are more likely to purchase a service or product from a company that personalizes their experience. We all want to feel like we’re being specifically catered to, and this website, with its multitude of personalized features, definitely takes it to the next level.

Increasing lead generation can sometimes feel like a guessing game. But with a highly-converting website design, it’s as easy as clicking a link. To learn more, check out our new eBook, The Definitive Guide to Converting More Leads.