LunchBOX (A WAXING SALON) sets itself apart from the competition with Podium

LunchBOX (A WAXING SALON) is a fast-growing, wax-only salon based in Boise, Idaho. The company prides itself on the high-quality of its service and as a result has a very loyal customer base. But because of the personal nature of some of the services it provides, the number of online reviews LunchBOX was receiving organically was disproportionate to the number of happy customers it was serving.

Jamie Dillon, Marketing and Media Director at LunchBOX put it this way, “When we create that loyalty, we also need to be able to encourage those guests to be able to talk about that publicly and in some of the more conservative areas we serve that can be difficult to do.”

Because it is a relatively new company, LunchBOX was looking for ways to differentiate itself from the competition and improve its digital footprint and SEO rankings. After seeing how Podium has helped other businesses do the same, LunchBOX began the process of bringing Podium on to its franchises. The company has seen impressive results since implementing Podium.


The biggest benefit that LunchBOX has achieved since rolling out Podium is improved SEO ranking. To illustrate this point, Dillon related the experience LunchBOX had when launching Podium in Florida, where one of the company’s biggest competitors is headquartered.

Ranking for keywords like ‘Brazilian wax Florida’ is very difficult because of the number of waxing establishments in the state, but after two months of using Podium, LunchBOX was consistently showing up on the first page of Google search results, which was a huge win for the company.

“Podium has been such an amazing partner to work with,” concludes Dillon. “The team worked tirelessly to help create a seamless experience for our customers, so our waxologists can focus on offering a great experience to their clients without having to worry about securing the online reviews. Podium really does that for us.”

Learn More

To learn more about how Podium’s solution helped LunchBOX improve its SEO rankings and significantly increase the number of its online reviews, download our success story. To find out how Podium’s efficient, mobile process can help your business collect 15x the reviews that traditional platforms produce, request a demo today!


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