At Podium, we live and breathe reviews. We are constantly striving to find ways to improve customer engagement. We know from experience the best ways to approach customers and ask them for valuable feedback that helps businesses grow and get better. Over time, we’ve compiled a running list of best practices and lessons that have worked for our customers. That knowledge is distilled the list below. Continue reading “9 Things We’ve Learned After Inviting 4.3 Million People to Leave a Review”
Turning awareness into sales is a complicated riddle that many brick and mortar business owners are trying to solve. You can throw a lot of money at traditional marketing and advertising, but if you have a bad online reputation, it’s unlikely that you will see a return on your investment. Because of this, we’ve compiled three local marketing hacks that will not only help you combat negative reviews, but build trust, and drive sales. Continue reading “Three Local Marketing Hacks that Will Put You Ahead of the Competition”
It should be no secret that user-generated content is a valuable resource to both marketing and sales teams alike. Unfortunately, it is oftentimes underutilized or left to happen organically, which is a huge mistake. User-generated content gives your brand more credibility with customers and helps drive them through the entire customer journey. Continue reading “5 ways that user-generated content is your best sales tool”
With seven locations spread across Idaho, Colorado, Iowa, and Puerto Rico, Big Dog Satellite is keenly aware of the importance of local search marketing. Mitch Workman, Digital Marketing Manager at Big Dog Holdings, is focused on growing and enhancing the company’s online reputation while highlighting the good work the company’s employees are delivering to customers.
Continue reading “Success Story | Big Dog Satellite Sees 172% Increase in Online Reviews with Podium”
Typically, the first things consumers will see when they research your business online are its ratings and reviews. Having a good overall star rating and quality content in your reviews will spark interest in your business. But more importantly, it could be what ultimately pushes a customer to make a purchase. Continue reading “Four ways online reviews positively impact each step of the customer journey”
With each passing year, marketing to customers on mobile devices becomes more and more important. Most of you are probably aware that online searches on mobile devices now exceed desktop searches, and smartphone ownership in the US reached a critical mass long ago. Because of this, taking a mobile first approach to marketing shouldn’t just be a tactic in your overall strategy, but one of the main foci. Below is a handful of reasons why you should have a mobile first mindset. Continue reading “Why Mobile First Should Be Your Focus in 2017”
Sometimes customers can be your most effective marketing tool. Whether they’re recommending your business to their close inner circle or posting their views for the whole world to see on Google or Facebook, recommendations from real people carry a lot of weight. Businesses should continually look for ways to include the voice of the customer (VOC) in their marketing efforts. Below are three simple ways you can incorporate user-generated content into your social media plan. Continue reading “3 Simple Ways to Incorporate User-Generated Content in Your Social Media Plan”
If you’ve spent any amount of time optimizing your online presence for local search, you know how important it is to keep your name, address, and phone number (NAP) consistent across all of your directory listings. According to Moz the presence and consistency of NAP are major factors in where a business ranks in local search. The question that often arises is what is the correct format for NAP. There isn’t one right way that will work for every business, but we suggest following these local SEO tips to maintain NAP consistency. Continue reading “Local SEO Tips | What is the best way to format NAP?”
Our co-founder and CEO Eric Rea recently sat down with Nathan Latka, host of The Top Podcast, to discuss Podium’s phenomenal rise over the past two years. The conversation touched on how the business started, what is fueling that growth, and what the company’s goals are in the coming year. Take a listen and let us know what you think in the comments section! Continue reading “Podium CEO Featured on The Top Podcast”
Traditional marketing and advertising can cost a lot of money. If you’re a smaller, locally-owned business, you want to see your investment post a quick ROI. The trouble is, many consumers won’t connect to your business through traditional marketing. Continue reading “How to maximize your local marketing spend by optimizing your online presence”