Typically, the first things consumers will see when they research your business online are its ratings and reviews. Having a good overall star rating and quality content in your reviews will spark interest in your business. But more importantly, it could be what ultimately pushes a customer to make a purchase. Continue reading “Four ways online reviews positively impact each step of the customer journey”
With each passing year, marketing to customers on mobile devices becomes more and more important. Most of you are probably aware that online searches on mobile devices now exceed desktop searches, and smartphone ownership in the US reached a critical mass long ago. Because of this, taking a mobile first approach to marketing shouldn’t just be a tactic in your overall strategy, but one of the main foci. Below is a handful of reasons why you should have a mobile first mindset. Continue reading “Why Mobile First Should Be Your Focus in 2017”
Sometimes customers can be your most effective marketing tool. Whether they’re recommending your business to their close inner circle or posting their views for the whole world to see on Google or Facebook, recommendations from real people carry a lot of weight. Businesses should continually look for ways to include the voice of the customer (VOC) in their marketing efforts. Below are three simple ways you can incorporate user-generated content into your social media plan. Continue reading “3 Simple Ways to Incorporate User-Generated Content in Your Social Media Plan”
If you’ve spent any amount of time optimizing your online presence for local search, you know how important it is to keep your name, address, and phone number (NAP) consistent across all of your directory listings. According to Moz the presence and consistency of NAP are major factors in where a business ranks in local search. The question that often arises is what is the correct format for NAP. There isn’t one right way that will work for every business, but we suggest following these local SEO tips to maintain NAP consistency. Continue reading “Local SEO Tips | What is the best way to format NAP?”
Our co-founder and CEO Eric Rea recently sat down with Nathan Latka, host of The Top Podcast, to discuss Podium’s phenomenal rise over the past two years. The conversation touched on how the business started, what is fueling that growth, and what the company’s goals are in the coming year. Take a listen and let us know what you think in the comments section! Continue reading “Podium CEO Featured on The Top Podcast”
Traditional marketing and advertising can cost a lot of money. If you’re a smaller, locally-owned business, you want to see your investment post a quick ROI. The trouble is, many consumers won’t connect to your business through traditional marketing. Continue reading “How to maximize your local marketing spend by optimizing your online presence”
Instagram is a fast-growing platform. It currently has 500 million monthly active users, with 300 million of those using Instagram on a daily basis. It’s not just popular with individuals either. Nearly 50 percent of businesses are using Instagram, with that number expected to jump to more than 70% in 2017. Continue reading “13 Digital Marketers Offer Expert Advice to Improve Local Marketing with Instagram”
A recent update to Google My Business now provides you with insights on photos uploaded to your listing. The update allows you to see how often your photos are being viewed and gives you the ability to compare the performance of your photos with similar businesses in your area. Continue reading “Google My Business Adds Insights for Photos”
One of my favorite parts about the holiday season is rewatching the classic Christmas movies from my youth. Home Alone is definitely heavy in the rotation, especially now that I have kids that are in the target demographic. But as someone who has younger siblings that always seemed to get their way, I wasn’t always rooting for Kevin McCallister. Deep down I wanted Harry and Marv to give Kevin his comeuppance. Unfortunately, they were ill-equipped to beat an eight-year-old on his own turf and made a lot of mistakes. If I was to conduct a post-mortem with the Wet Bandits, I would reinforce the business lessons highlighted below. Continue reading “Avoiding traps: 5 Valuable Lessons Businesses Can Learn From Home Alone”
With the year winding down, it’s time to start focusing on building your marketing plan for the upcoming year. It’s at times like these where I wish that I had access to Doc Brown’s DeLorean to take a trip into the not so distant future, so I know exactly what to expect. Unfortunately, while we do finally have those self-lacing Nikes that have eluded us for so long, we’re stuck in the present day. Just because we can’t see into the future, doesn’t mean we can’t make informed predictions about where we should focus our marketing efforts. Below are 6 big bets that businesses can bank on being important in 2017. Continue reading “6 Big Bets You Should Bank on in Your 2017 Marketing Plan”