4 Questions to Ask Every Customer

4 Questions You Should Be Asking Every Customer

The only way to grow as a business is to get regular feedback from your customers, but just what kind of feedback should you be looking for? If you leave it up to customers, you may find out a lot about your customer service but not a lot about your product quality – or vice versa. Instead of collecting raw data as it flows to you, one of the best ways to grow is to ask customers questions. Here are 4 important questions to ask customers Continue reading “4 Questions You Should Be Asking Every Customer”

Direct Mail Advertising Options

Direct Mail Advertising – Is It Time to Give It a Try?

Did you know that in the past seven years, the consumer response rate to direct mail advertisements has increased? Consumers are now four times more likely to open a direct mail ad than they were in 2010, and that means that this old marketing tool is primed and ready for your business to work with. One key thing to remember with your direct mail advertising is that it’s more than just blasting the locals with mailers. Here are some key facts about direct mail advertising that can help you be strategic in your planning. Continue reading “Direct Mail Advertising – Is It Time to Give It a Try?”

7 Simple Tips to Improve Your Business’ Text Message Interactions

It’s no secret that people love to text. In fact, according to a Gallup poll, 68 percent of Americans under 30 prefer texting over any other method of communication. But consumers don’t just want to text with their friends and family. Recent research has found that 90 percent of consumers want to use messaging when communicating with a business. Continue reading “7 Simple Tips to Improve Your Business’ Text Message Interactions”

Health Insurance Options for Small Business Owners

That’s right, small business health insurance. If there is one topic that any business owner dreads, it’s health insurance and reviewing health insurance options. This is a complicated issue that gets even more complex every time a new law is passed, and it can be hard to know where you should even begin. But if you want to attract better, more loyal employees, and grow your business beyond the small business stage, having good health insurance is a must. So here is an overview of available options Continue reading “Health Insurance Options for Small Business Owners”

How to avoid customer experience horror stories

Everyone knows that they should focus on delivering a good experience for their customers. Unfortunately, that doesn’t always happen. Whether it’s a rogue employee or a difficult customer, there’s a lot that can go wrong. Even if you’re trying your hardest to do the right thing. With Halloween right around the corner, we thought it would be fun to highlight some of these customer experience horror stories and offer some advice on how to respond if something similar ever happens to you. Continue reading “How to avoid customer experience horror stories”

7 Reasons SMS Text Messaging Is the Best Way to Reach Your Customers

Is there anything better than text messaging customers? When it comes to reaching your audience, as a business owner, you have any number of potential channels at your disposal. You could try a social media post on Facebook or Twitter. You could shoot for a call but probably leave voicemails, or sending a postcard. You could even try any number of email marketing tools. However, more and more consumers are pointing to the fact that they’d rather text with a business than anything else. Why is that? Here are 7 reasons SMS text messaging is the best way to reach your customers. Continue reading “7 Reasons SMS Text Messaging Is the Best Way to Reach Your Customers”

Every NBA Stadium Ranked According to Google Reviews

Tip-off is almost here. From October to June, basketball fans will be piling into NBA stadiums across the US and Canada to cheer on their favorite teams and players. While many pundits are trying to figure out which teams are the best and who improved their chances the most this offseason, at Podium, we care about something different. We want to know which NBA arena offers the best experience according to the fans. Our rankings are determined by Google reviews for each arena as of October 9. Continue reading “Every NBA Stadium Ranked According to Google Reviews”

Essential Text Messaging Statistics That Every Business Owner Should Know

What’s the single largest hurdle you encounter in running your business and achieving success? Is it dealing with vendors or suppliers? Is it dealing with delivery companies? Perhaps you think it’s getting net 30 or net 60 clients to pay on time, or that it’s handling materials cost. While those are all valid concerns, most business owners point to something even more basic to their business success – reaching their customers. Continue reading “Essential Text Messaging Statistics That Every Business Owner Should Know”