When a patient searches online for “doctor near me” does your practice show up? There are a few things you can do online to help increase your visibility and searchability. Using these tips for search engine optimization (SEO) will assist your practice in attracting more people in your area to help grow your practice.
Step #1. Stake Your Claim on Google
To claim your practice’s listing, go to google.com/business/ and click on “start now”. This page will walk you through the whole process from start to finish and ensure all of your information is listed correctly. It is important that your practice’s name, address, and phone number are consistent with your website and other listings. If you have any trouble, visit the Google FAQ page.
It might take a few days for Google to verify all of your information and give your place on the map, so be patient! They will send you an email once your practice has been officially listed and published.
Step #2. Personalize Your Google Listing
If a patient searches your practice and they find you – great! But remember that what they find in your listing will play a key role in their decision-making process. This is a great place for a patient to find office hours, photos, reviews. In short, all the information they need to choose your practice or not.
One of the most effective ways to personalize your listing is by including photos. According to Reach Local, a business with 1-5 reviews and 10 photos sees 200% more user views than a business with the same number of reviews and 0 photos. You can add some pictures of the doctor/staff. This can help you seem more personable and relatable to your potential patients.
Step #3. Get Your Website Mobile-Ready
If your website is a mess, your patients will assume that your office is in a similar state. Make sure all of your information is up-to-date and easy to find. Talk about your staff and specialties, maybe include some patient testimonials.
Your website especially needs to be mobile-ready. This year, Google has really emphasized that this year. Google has said that it favors mobile-friendly responsive websites:
“We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.” – Google
This is especially important for the medical industry because so many patients are doing research on their phones and tablets. Of patients who found physicians and private practices on their mobile devices, 44% scheduled an appointment. So be optimized for mobile!
Step #4. Collect More Online Reviews
You can’t ignore word-of-mouth. Potential patients will look to the reviews of current/past patients to learn more about your bedside manner. According to a recent survey, 62% of patients use online reviews as a first step to finding a new doctor. Reading a positive online review is just as good as receiving a personal recommendation for many patients.
Reviews are a trustworthy source of information for potential patients and a great resource for your practice. It can be difficult to collect reviews organically, but with the help of an online review management platform you’ll be able to collect more reviews on sites like HealthGrades, ZocDoc, RateMDs, Google, Facebook, and much more. A good platform will help you reach your customer through the right channel at the right time.
Request a demo to see how Podium’s cloud-based solution can help your business use text messages to invite your happiest customers to review your business. Podium’s efficient, mobile process can help your business collect 15x more reviews than traditional platforms, which in turn will improve local SEO and ultimately boost revenues.