With seven locations spread across Idaho, Colorado, Iowa, and Puerto Rico, Big Dog Satellite is keenly aware of the importance of local search marketing. Mitch Workman, Digital Marketing Manager at Big Dog Holdings, is focused on growing and enhancing the company’s online reputation while highlighting the good work the company’s employees are delivering to customers.
Workman was looking for a way to highlight this top-notch customer experience in the form of online reviews, but he struggled to find the right reputation management software. Up until recently, the company didn’t have a specific strategy for collecting reviews. While Big Dog didn’t have bad reviews, they also didn’t have a lot of reviews coming in. This was something Workman set out to fix.
The company had evaluated a number of different vendors to help them collect more online reviews, but none of them met the expectations management had. That was until they came across Podium.
“What stood out when we evaluated Podium was the ease of use for inviting customers in addition to the robust analytics that could quickly be accessed in the dashboard,” related Workman. “When compared to the other solutions we evaluated, Podium’s system was more automated and eliminated a number of manual processes, making it much easier for our employees to gather reviews.”
More Reviews. Better Conversion.
Since implementing Podium, Big Dog Satellite has collected 110 new reviews in just three months. It also boasts a 4.4 overall star rating across all of its locations. In addition, the company has seen an increase in conversions for potential customers visiting their site. “One of our main goals we had with Podium was to increase our conversion rates by showing customers more quality reviews,” said Workman. “And it seems to be working. We have seen an uptick in leads, so our conversion rates are definitely getting better.”