Online review sites are an important tool businesses can use to build trust with potential customers. For a vast majority of people, online reviews can carry as much weight as a personal recommendation and play a huge role in the decision-making process. Because of this businesses should proactively seek online reviews from their customers. But the question on a lot of people’s mind is, “There are so many online review sites. Which ones should I be focusing on?”

Unfortunately, there is no silver bullet answer that works for every business. It will take some research for you to find out where your customers are going to find out information about your business. But to help you get started here’s a listing of popular online review sites – some general business and some industry-specific – along with a little bit about them.

Google My Business

Every business regardless of industry, should be set up on Google My Business (GMB). It’s a free and easy way for you to manage information about your business and it will help you connect potential customers with all the relevant details they need to find you. Learn more about setting up your GMB presence in this post.


With more than 1.5 billion users, Facebook is the world’s largest social network. But it’s not just a place where people go to argue about politics or look at the latest memes. It’s also a place where people go to interact with more than 40 million small business pages and to read and write reviews about them. Learn more about optimizing your business’ presence on Facebook here.

Consumer Affairs

ConsumerAffairs is a consumer advocacy and news website that provides consumers with relevant information about businesses to improve their decision-making process. The site aggregates reviews for businesses across a wide range of industries including home services businesses like alarm and security, pest control, moving companies, solar, and much more.

Yellow Pages

Yellow Pages has been connecting local businesses with consumers in the community for more than 100 years. The site reaches 70 million consumers on a monthly basis and provides them access to a business’ name, address, and phone number along with relevant information like online reviews.

City Search

CitySearch is an online guide to a city’s dining, entertainment, retail, travel, and professional services. Different than many online review sites, CitySearch uses a thumbs up/thumbs down method of rating businesses.

Merchant Circle

MerchantCircle is a network that helps connect small business owners with other local businesses in their community and offers free marketing tools and social media functionality to help them better reach local customers. They help consumers by connecting them with online reviews, testimonials, and tools that let them talk directly with businesses. is the second largest automotive listing site behind only Autotrader. The site boasts more than 31 million visitors a month. offers consumers a number of different services including vehicle listings, the ability to do a side-by-side comparison, and dealer reviews.

Similar to, offers consumers access to vehicle listings across the United States. The site also includes vehicle reviews, tips for purchasing a new car, and dealer reviews.


DealerRater is an online review site focused on auto dealers. The site includes more than 2 million reviews and its content is exposed to 14 million users on a monthly basis.


HealthGrades has aggregated more than 3 million reviews of healthcare providers, including doctors, dentists, hospitals and more. The site provides patients with the information they need to make informed decisions and allows physicians to provide an accurate representation of their practice online.

Solar Reviews

Solar Reviews is an online review site that connects consumers with reviews and contact information of solar installers in their area.


Zillow is more than just a website that helps individuals find properties that are for sale or rent in their area. It also helps connect home buyers and home sellers with local real estate agents to help walk them through the home buying process.

Podium helps business manage online review sites

Request a demo to see how Podium’s cloud-based solution can help your business use text messages to invite your happiest customers to review your business. Podium’s efficient, mobile process can help your business collect 15x more reviews than traditional platforms, which in turn will improve local SEO and ultimately boost revenues.

Cracking the Code: Why Online Reviews Matter to Your Business